[Hiring] Strategic Marketing Manager @Justrite Safety Group

Role Description

Justrite Safety Group is seeking a high-impact Strategic Marketing Manager to lead the growth strategy for one of our Business Units operating in a fast-growing and opportunity-rich market.

• Own the marketing growth engine for the business unit.
• Architect and drive the integrated marketing strategy that fuels pipeline, accelerates revenue, sharpens competitive positioning, and strengthens market leadership.
• Partner closely with the Business Unit Leader, Product Management, and Sales Leadership to translate market opportunity into measurable business growth.

What you will do at Justrite

• Business Unit Growth Strategy
  • Develop and own the comprehensive marketing strategy aligned to business unit revenue, margin, and market share objectives.
  • Identify target segments, industries, buyer personas, and whitespace opportunities through market analysis and customer insight.
  • Define differentiated product positioning, messaging frameworks, and value propositions that create competitive advantage.
  • Establish measurable annual and quarterly marketing objectives tied directly to pipeline contribution and revenue impact.
  • Serve as the voice of the market within the business unit, influencing product roadmap, portfolio prioritization, and go-to-market strategy.
• Demand Generation & Pipeline Acceleration
  • Architect integrated demand generation programs that drive qualified pipeline across strategic account segments.
  • Design and oversee multi-channel campaigns (digital, content, events, partnerships, channel programs) aligned to buyer journey stages.
  • Partner with Sales to align marketing programs with account priorities and pipeline targets.
  • Analyze funnel performance, conversion rates, and revenue attribution to continuously optimize performance.
  • Allocate budget across channels based on ROI and performance analytics.
• Product Marketing & Go-to-Market Leadership
  • Lead go-to-market strategy for new product launches and portfolio expansions.
  • Develop launch plans including positioning, messaging, enablement tools, and campaign strategies.
  • Conduct competitive intelligence and win/loss analysis to inform strategic decisions.
  • Translate complex technical capabilities into compelling business value narratives.
  • Equip Sales with effective tools, content, and insights that increase win rates.
• Customer & Market Insight
  • Develop and implement voice-of-customer initiatives to uncover unmet needs and engagement opportunities.
  • Monitor industry trends, emerging technologies, and competitive activity to inform strategic direction.
  • Leverage marketing analytics and CRM data to identify growth levers and performance gaps.
• Planning, Budgeting & Performance Management
  • Develop and manage annual marketing plans and budgets aligned to growth objectives.
  • Establish KPIs tied to pipeline creation, revenue contribution, customer acquisition cost, and brand impact.
  • Deliver clear, data-driven performance reporting to business unit leadership.
  • Continuously refine strategy based on performance data and market feedback.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related discipline.
• 8+ years of marketing experience, preferably in industrial or technical markets.
• Proven track record of developing and executing marketing strategies that drive measurable revenue growth.
• Strong business acumen and ability to operate as a strategic partner to sales and product leadership.
• Experience leading cross-functional initiatives in complex, matrixed organizations.
• Deep understanding of demand generation, product marketing, and go-to-market strategy.
• Ability to translate technical product features into clear, differentiated market value.
• Strong analytical capability with experience using marketing and CRM performance data.
• Willingness to travel up to 25%.
• Exceptional written and verbal communication skills.

Compensation

The position offers a competitive base salary ranging from $95,000 to $125,000. Actual base salaries will vary and may be above or below the recommended pay range based on factors such as but not limited to location, relevant experience and performance. Additionally, this role is eligible for an annual incentive plan to enhance their overall total compensation package when Justrite Safety Group and their business units achieve annual business and financial targets.

Benefits

• Competitive salary and benefits package.
• Flexible hours and remote work options.
• Designed to help you thrive both in and out of the workplace.

Why Choose Justrite Safety Group?

As a leading name in the safety industry, Justrite provides a platform where you can collaborate with some of the best professionals in the field, learning from experts and contributing to cutting-edge solutions. The company's commitment to excellence and innovation ensures that you’ll be part of a team that is making a real impact. With a strong focus on career advancement, Justrite empowers its employees to thrive both personally and professionally, making it an ideal workplace for those looking to grow their careers in a meaningful and rewarding environment.