[Hiring] Strategic Alliances Marketing Manager @Halcyon

Role Description

Halcyon is seeking a Strategic Alliances Marketing Manager to execute joint go-to-market initiatives with priority technology partners including Dell, Microsoft, and other key ecosystem partners. This role ensures joint alliance initiatives are planned and executed in a way that expands Halcyon’s market presence, enables partner sellers, and supports pipeline momentum. The ideal candidate is highly organized, execution-oriented, and comfortable operating in a fast-moving environment where priorities evolve quickly. This person will work cross-functionally to ensure joint initiatives are aligned, visible, and delivering measurable business impact.

Responsibilities

• Strategy & Planning
  • Develop and execute integrated marketing plans with key strategic alliance partners (e.g., Dell, Microsoft, and others)
  • Translate joint solution value propositions into clear messaging and coordinated campaigns that support awareness, enablement, and demand creation
  • Identify and activate opportunities to scale Halcyon’s market reach through participation in alliance-led marketing programs and flagship partner initiatives
  • Build strong relationships with alliance stakeholders and internal leadership to drive alignment and unlock new opportunities
• Program Execution & Campaign Management
  • Drive integrated programs across digital campaigns, executive engagement moments, field activations, content, and partner communications
  • Own program execution end-to-end — including timelines, readiness, coordination, and performance tracking
  • Coordinate cross-functional execution to ensure consistency and impact
  • Support regional teams in activating joint programs through scalable campaign frameworks, tools, and partner-ready assets
• Budget & Reporting
  • Manage co-marketing investments and MDF budgets to ensure programs are aligned to business priorities and delivering measurable outcomes
  • Monitor and communicate program effectiveness, including partner engagement, campaign adoption, and contribution to pipeline initiatives

Qualifications

• 5–7 years of experience in alliance, partner, or ecosystem marketing within enterprise technology or cybersecurity
• Experience supporting global technology alliances (cloud, infrastructure, or security ecosystems) preferred
• Proven success building multi-channel regional and partner campaigns that drive measurable pipeline impact
• Strong project management, communication, and relationship-building skills
• Proficiency with Salesforce, HubSpot/Marketo, and campaign/event tools

Requirements

• Experience planning and managing co-marketing programs and investments with strategic alliances
• Familiarity with the security market landscape and buyer personas
• Comfortable balancing strategic thinking with hands-on campaign execution
• Ability to position joint solutions into clear market messaging
• High degree of ownership, collaboration, and adaptability in a fast-paced, growth-stage environment
• Executive presence and confidence engaging senior internal and partner stakeholders
• Willingness to travel up to ~20% based on business needs

Benefits

• Comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents
• Short and long-term disability coverage, basic life and AD&D insurance plans
• Medical and dependent care FSA options
• 401k plan with a generous employer contribution
• Flexible PTO policy
• Parental leave
• Generous equity offerings