[Hiring] Staff Product Marketer @Webflow

Role Description

We’re looking for a Staff-level Product Marketer to champion core parts of the Webflow platform and turn them into the reasons customers choose, and stay with, Webflow. In this role, you’ll partner with cross-functional teams to lead messaging, strategy, and go-to-market initiatives that shape how users discover, understand, and adopt the product capabilities you own.

This is a highly visible, strategic role. You’ll build trust and partnership with teams across Product, Engineering, and Marketing to ensure our offerings not only meet market needs but set new industry standards.

Location: Remote-first (United States; BC & ON, Canada)

Full-time, Permanent, Exempt

The cash compensation for this role is tailored to align with the cost of labor in different geographic markets:

• United States (all figures cited below are in USD and pertain to workers in the United States)
• Zone A: $191,000 - $239,000
• Zone B: $176,000 - $222,000
• Zone C: $160,000 - $201,000
• Canada (figures cited below are in CAD and pertain to workers in ON & BC, Canada)
• $214,000 - $267,000

This role is also eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals.

Qualifications

• 5+ years of product marketing experience – an added bonus if you have experience managing and leading teams
• Solid foundational understanding of web development concepts – including HTML, CSS, and Javascript
• Experience with Webflow or similar web development technology
• Deep empathy for users and ability to adapt communication to reach and engage the audience
• Excellent communication skills (written, verbal, visual), both for internal audiences and customer-facing messaging
• Collaborative nature and exceptional interpersonal skills
• Ability to connect technical concepts with user value and express it succinctly

Requirements

• Love turning complex technical concepts into simple, thoughtful, and compelling stories in a visual manner
• Naturally curious, highly-proactive, and a self-starter capable of independently leading several projects with limited direction
• Enjoy looking ‘under the hood’ to understand how things work and turning one-time initiatives into repeatable programs
• Stay curious and open to growth — demonstrating a proactive embrace of AI, and actively building and applying fluency in emerging technologies to elevate how we work, drive faster outcomes, and expand collective impact

Benefits

• Ownership in what you help build. Every permanent Webflower receives equity (RSUs) in our growing, privately held company.
• Comprehensive medical, dental, and vision plans for full-time employees and their dependents, with Webflow covering most premiums.
• 12 weeks of paid parental leave for all parents and 6+ weeks of additional paid leave for birthing parents.
• Flexible vacation, paid holidays, and a sabbatical program to help you recharge and come back inspired.
• Access to mental health resources, therapy, and coaching.
• A 401(k) with 100% employer match (up to $6,000/year) in the U.S., and support for retirement savings globally.
• Localized support for work and wellness expenses — from Wi-Fi to workouts.
• All full-time, permanent, non-commission employees are eligible for our annual WIN bonus program.