[Hiring] Senior Product Marketing Manager @TogetherWork

Role Description

We are looking for a Senior Product Marketing Manager to serve as the product marketing lead, helping shape how TogetherWork goes to market and grows across the arts and performing arts industries. This role will own the market strategy and product story for the vertical—bringing together customer insight, positioning, go-to-market strategy, sales enablement, and demand generation to drive measurable growth.

You’ll work closely with Product, Sales, Demand Generation, and Marketing leadership to understand the market, identify growth opportunities, bring new products and capabilities to market, and ensure our marketing and sales teams are telling a clear, compelling, and differentiated story. This is a highly cross-functional role for a marketer who can move comfortably between strategy and execution, influence teams across the organization, and act as the voice of the market inside the business.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field
• 7+ years of progressive experience in Product Marketing, Vertical Marketing, or B2B SaaS marketing
• Experience serving as a strategic marketing partner to Product, Sales, and Demand Generation teams
• Proven ability to develop market strategies and go-to-market programs that drive measurable business results
• Experience owning positioning, messaging, launches, competitive strategy, and sales enablement
• Experience marketing technology or software to arts organizations, performing arts businesses, dance studios, arts education organizations, or adjacent markets strongly preferred
• Strong understanding of how to turn customer and market insights into differentiated marketing strategies
• Ability to move between strategic thinking and hands-on execution
• Exceptional written and verbal communication skills, with an ability to simplify complex concepts into clear and compelling narratives
• Strong commercial mindset with an understanding of pipeline, revenue, product adoption, and customer growth
• Demonstrated ability to influence and align cross-functional teams without relying on direct authority
• Comfortable presenting recommendations and market insights to senior leaders
• Takes ownership and drives work forward with a high degree of independence
• Builds trust through consistency, clear communication, collaboration, and follow-through
• Comfortable managing multiple priorities in a fast-moving environment
• Curious, customer-focused, analytical, and energized by building something better

Requirements

• Lead the Key Vertical Marketing Strategy
• Serve as the marketing leader and go-to-market expert for the key vertical
• Build deep expertise in the needs of arts and performing arts organizations
• Define the overarching marketing strategy for the vertical
• Translate business objectives and market opportunities into clear marketing priorities
• Identify opportunities to strengthen our position and accelerate revenue growth
• Bring market and customer insights back into the organization
• Own Positioning, Messaging & the Product Story
• Develop differentiated, value-based positioning and messaging
• Own the narrative for the vertical across products, campaigns, and sales materials
• Turn complex product capabilities into simple, compelling stories
• Build and maintain buyer personas, competitive intelligence, and messaging frameworks
• Ensure consistency in positioning across Marketing, Product, and Sales
• Drive Go-to-Market Strategy
• Lead go-to-market strategy for major product launches
• Partner with Product to define target audiences and launch strategy
• Develop comprehensive launch plans
• Partner with Product and Sales leadership on pricing and commercialization strategies
• Track adoption, pipeline, and other key indicators
• Partner with Demand Generation to Drive Growth
• Work closely with the Demand Generation team to translate vertical strategy into effective campaigns
• Help define target audiences and campaign themes
• Ensure demand programs reflect the challenges and priorities of the key vertical buyer
• Partner on events, webinars, and digital campaigns
• Use campaign and pipeline performance to refine messaging and strategies
• Enable Sales to Win
• Be a strategic partner to Sales leadership and frontline teams
• Develop sales enablement tools including pitch decks and customer stories
• Participate in strategic opportunities and customer conversations
• Create feedback loops between Sales, Product, and Marketing
• Develop High-Impact Content & Market Programs
• Define the content and proof points needed throughout the buyer journey
• Partner with internal and external creative resources
• Identify opportunities to establish our brands as trusted voices
• Work in an AI-Enabled, Data-Driven Way
• Leverage approved AI tools and automation
• Use data and insights to improve performance
• Help identify new ways AI can improve marketing practices

Benefits

• Medical, dental, and vision insurance options
• 100% employer-paid short- and long-term disability
• Basic life insurance
• 401(k) option with 100% company match up to 4%
• Generous accrual policy for non-exempt employees
• 10 sick days annually
• 10 company-paid holidays
• 6 weeks paid parental leave

Company Description

TogetherWork provides vertical software, services, and embedded payments for the businesses behind every community. Our family of trusted brands helps more than 70,000 organizations worldwide manage their memberships, payments, communication, and day-to-day operations.