[Hiring] Sr. Search Engine Optimization Manager @Eyeful Media

Role Description

We are looking for an SEO Manager to perform search engine optimization for our clients and owned websites. This person must have experience running organic search programs in-house for eCommerce or B2B companies, developing strategies, and prioritizing resources to drive the largest impact possible.

The SEO professional will work closely with our clients, the director of SEO, and their peers to drive and implement strategic initiatives for overall SEO program improvement, traffic and revenue growth, and oversee content strategy and link building programs.

This person must be strong analytically and technically, and comfortable dealing with ambiguity in an ever-changing landscape. Experience with B2B, B2C, and content sites is strongly desirable since this person will be working with various types of businesses ranging from jewelry companies to software companies, and everything in between.

The SEO manager should be pragmatic and a creative thinker who can audit and improve programs, exhibit leadership and persuasion skills, be comfortable using various analytics tools and excel at working with people of differing SEO acumen levels.

The individual in this role is responsible for contributing to the execution of strategy, tactics, and reporting with a long-term goal of increasing traffic, revenue, and profit from organic search to our client’s websites and several sites that we own.

We are looking for an individual that is comfortable setting strategic direction, but also adept at getting their hands dirty in executing this strategy. The ideal candidate can balance:

• Content strategy
• Link building strategy
• Technical SEO

While our preference is for this individual to be based in Dallas, it can be a remote position. We are open to a permanent hire or long-term contractor. Please note that if you prefer to be a contractor, you must be available during standard working hours - this can’t be a side hustle.

• Assist with the development and implementation of strategic action plans to accelerate the achievement of long and short-term SEO objectives for our clients and owned sites.
• Audit new client’s websites and report on findings in a way that non-marketing executives can easily comprehend and value.
• Create plans that include key initiatives and strategies, as well as detailed tactics, on an ongoing basis.
• Understand the major factors influencing organic search crawling, indexing, and keyword ranking to help increase relevance search engines, including but not limited to Google, Yahoo, and Bing.
• Research, identify and establish link partnerships to help increase ranking and relevance. Develop evaluation methods for link quality. Review inbound link profile and competitor link profiles to determine the best backlink strategy to improve traffic against top keywords for our clients.
• Understand and support an understanding of how SEO goals and commitments fit into a broader corporate strategy.
• Create content marketing plans that support branding efforts as well as SEO-focused areas in terms of ranking and revenue.
• Perform fundamental search engine optimization activities, including but not limited to: keyword research/ranking analysis, competitive market analysis, keyword-friendly copywriting, and analysis of our client’s sites implementation of SEO industry best practices.
• Assist with the management of external SEO partnerships, including other freelancers and copywriters.
• Review content created by other team members and provide recommendations for optimization. Mentor our copywriters and those of clients.
• Track and report on metrics, including referrals, link popularity, rankings, traffic, and conversion using tools such as Google Analytics, Ahrefs, Moz, SEMRush, and Majestic.
• Monitor and report on key SEO industry trends & algorithm updates, and how they will impact our clients and owned sites.
• Create weekly & monthly reporting for clients.
• Work on other projects as needed.

Qualifications

• Experience in SEO for eCommerce or B2B companies.
• Strong analytical and technical skills.
• Experience with B2B, B2C, and content sites.
• Leadership and persuasion skills.
• Proficiency in various analytics tools.

Requirements

• Comfortable setting strategic direction.
• Adept at executing SEO strategies.
• Available during standard working hours if a contractor.

Benefits

• Remote work option available.
• Permanent hire or long-term contractor opportunities.