[Hiring] Sr. Growth Marketing Manager @Zyte

Role Description

You’ll be the engine behind getting Zyte’s story and brand out into the world. Your mission is to turn content, of all types, into fuel for growth—promoting and repurposing Zyte.com content, distributing it across our ICP communities and marketing channels, and ensuring Zyte stays top-of-mind for developers, data teams and data buyers.

• Amplify and reinforce the Zyte brand as an authority in web scraping.
• Drive maximum reach and engagement for Zyte content.
• Reach our ICPs where they are, at scale.

What You’ll Deliver:

• Content Amplification: Turn Zyte content into intelligent cross-channel campaigns and ensure it reaches the right audiences.
• AI-Powered Execution: Leverage AI tools (ChatGPT, Claude, Perplexity, etc.) to repurpose content at scale.
• Channel Identification: Build presence in ecosystems like Reddit, Hackernews, Stack Overflow, LinkedIn, X, dev.to, substack, and emerging platforms (which you’ll need to identify).
• Social Media & Community: Manage Zyte’s social presence with an eye for authenticity and cutting-edge social plays.
• Campaign Velocity: Launch fast, iterative campaigns with tailored messaging per channel—no bloated briefs.

Quantitative:

• New audience growth (traffic, reach, social engagement)
• Content engagement (CTR, CVR, downloads, shares)

Qualitative:

• Innovation in AI-driven content repurposing
• Speed and creativity of campaign execution
• Ability to crack web data professional ecosystems with authentic content
• Cross-team collaboration and impact on broader demand gen goals

Qualifications

• Technical ICP-Focused: You know what resonates with developers and data professionals—and what falls flat.
• Channel Fluent: You know how to break into niche ecosystems with the right tone, content, and delivery.
• AI-Native: You use AI as a natural part of your workflow, not an afterthought.
• Campaign Writing Aficionado: You know what it takes to take a great piece of content and ensure our target audiences see it and appreciate it.
• Fast-Moving: You value execution speed and iteration over perfect briefs.

Requirements

• 5+ years B2B SaaS marketing, ideally with developer or technical products
• Strong copywriting + AI-assisted content skills
• Track record of fast, iterative campaign launches across channels, with a strong working knowledge of channel nuances.
• [BONUS] Familiarity with web scraping, data extraction, or developer tools

Tech You’ll work with

• HubSpot, Microsoft Clarity, Google Analytics
• Figma, Notion, Google Workspace
• ChatGPT, Claude, Gemini, and other LLMs for message generation and ideation

How We Work

We move fast, learn loud, and optimize often. Campaigns are built around business goals—not bloated processes. You’ll have the autonomy to test, iterate, and scale ideas that work.

• Become part of a self-motivated, progressive, multi-cultural team.
• Have the freedom and flexibility to work from where you do your best work.
• Attend conferences and meet with team members from across the globe.
• Work with cutting-edge open source technologies and tools.