[Hiring] Sr. Growth Manager @UpKeep

POSITION SUMMARY

We are hiring a strategic and action-oriented Sr. Growth Manager to lead our in-person and digital event marketing programs, as well as contributing to full-funnel campaign execution that drives measurable revenue growth. This role is ideal for a marketer with a history in demand generation who thrives in fast-paced environments, is excited by experimentation, and is eager to explore the full potential of AI in accelerating execution.

You’ll be responsible for planning and executing high-impact inbound campaigns, webinars, and ABM initiatives that engage our target accounts. You’ll partner closely with Sales, Product Marketing, and Content Marketing to build and scale new approaches to outbound engagement, campaign delivery, and field marketing.

Success in this role requires creativity, operational excellence, cross-functional collaboration, and a hands-on attitude. If you’re looking to drive meaningful business impact through event strategy, ABM integration, and AI-augmented marketing, we’d love to meet you. 

 

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES

• Build, manage, and optimize campaigns that generate MQLs and that convert into revenue.
• Develop and execute campaigns across paid media, webinars, email nurture, ABM, SEO, and partnerships.
• Run experiments at speed: Test channels, messaging, offers, and landing pages—kill what doesn’t work and scale what does.
• Optimize lead flow and funnel conversion: Partner with Sales to tighten lead scoring, routing, and follow-up SLAs.
• Measure relentlessly: Build dashboards for CPL, CAC, pipeline contribution, win rates, and ROI by channel (utilizing tools such as Salesforce, HubSpot/Marketo)
• Partner cross-functionally: Work with Product Marketing to ensure messaging hits, and with Content to fuel campaigns.
• Innovate demand creation: Bring new ideas (consulting agency collaborations, PLG campaigns, virtual events) that go beyond the standard playbook.
• Leverage AI tools to enhance speed, creativity, and impact—such as summarizing research, building content drafts, or optimizing campaign assets
  
  

EXPERIENCE

• 3–6+ years of B2B SaaS marketing experience (mid-market/enterprise focus a plus).
• Proven track record of building and scaling demand gen programs that drove measurable pipeline growth.
• Deep channel expertise (LinkedIn Ads, Google Ads, SEO, email automation, ABM platforms like Demandbase/6sense).
• Comfortable with data and attribution—you live in Salesforce, HubSpot/Pardot, and Excel.
• A growth mindset: you obsess over experiments, you’re not afraid to try unconventional campaigns, and you know how to pivot fast.
• Demonstrated comfort using AI tools or a strong interest in adopting AI into your workflow.
• Collaboration chops: can partner with Sales and Product Marketing but hold your own on performance conversations.
• Excellent project management skills, attention to detail, and ability to multitask in a fast-paced, evolving environment.
• Experience tracking and reporting on attribution across online and offline sources

 

BONUS POINTS

• Experience supporting full-funnel ABM programs across multiple channels
• Background in scaling programs from the ground up within a high-growth environment
• Direct experience using AI tools for marketing execution or experimentation
• Experience planning and executing field marketing events.

 

HOW TO STAND OUT

When applying, we encourage you to include a brief note answering one of the following prompts:

• What’s a campaign or event you led that had the most impact—and how did you measure it?
  
  
• Describe a creative or unconventional way you've used AI to speed up or improve your marketing work.
  
  
• What excites you most about working in a high-growth, AI-driven B2B SaaS company?

 

COMPENSATION 

This role will receive a competitive base salary + annual bonus + benefits + equity. A variety of factors are considered when determining someone’s compensation–including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed below.

The pay range for this role is $125,000 - $145,000 USD per year.