[Hiring] Sr. Field Marketing Manager @Coupa Software

Role Description

This role is the key hands-on position in the go-to-market motion - partnering deeply with Sales, Integrated Campaigns, ABM, Product & Solution Marketing, and Marketing ops to create in-person and virtual events that resonate with buying groups and drive measurable growth.

You’ll use tools like 6sense, Folloze, Marketo, and Salesforce to prioritize regional and national events (both 3rd-party and Coupa-hosted), target the right accounts, tailor messaging and implement a multi-touch end-to-end field marketing plan to drive and accelerate new pipeline. This opportunity will enable you to work closely with sales and marketing, directly impacting growth.

What You'll Do

• Collaborate with regional sales leadership to develop event strategies that support quarterly sales pipeline and revenue goals for new business.
• Partner with cross-functional teams (Integrated Campaigns, Product & Solution Marketing, ABM, Event and Brand) to ensure consistent messaging and high-impact touchpoints across field events.
• Engage with target accounts for prospecting opportunities across Procurement, Finance, and Supply Chain stakeholders, developing a strategic approach for new account penetration and pipeline acceleration.
• Leverage marketing operations tools to independently execute and manage multi-channel campaigns, ensuring timely execution and follow-up on leads.
• Use 6Sense intent and engagement data and best practices to optimize programs, provide insights, and manage regional events, while advocating for sales needs and driving target account engagement.

Qualifications

• 7+ years of experience in Enterprise B2B marketing, with expertise in field marketing strategy, execution, and measurement.
• Demonstrated success running regional and national field events with measurable impact on pipeline and revenue.
• Working knowledge of tools including 6sense, Folloze, Marketo, Salesforce, LinkedIn Campaign Manager, Tableau, and other campaign orchestration platforms.
• Strong analytical mindset and comfort owning reporting - turning complex data into clear insights and next steps.
• Strategic and outcome-oriented mindset, skilled in planning and executing high-impact marketing plans across field events.
• Strong project management and creative problem-solving skills, with a collaborative approach to working with diverse teams.
• Experience partnering directly with sales leadership and account teams to co-develop account plans and accelerate pipeline.
• Self-motivated, proactive, and adaptable in a fast-paced environment, with excellent communication skills and a willingness to travel (20-25%).

Benefits

• Pioneering Technology: At Coupa, we're at the forefront of innovation, leveraging the latest technology to empower our customers with greater efficiency and visibility in their spend.
• Collaborative Culture: We value collaboration and teamwork, and our culture is driven by transparency, openness, and a shared commitment to excellence.
• Global Impact: Join a company where your work has a global, measurable impact on our clients, the business, and each other.