[Hiring] Sr. Customer Marketing Manager @Nationwide Marketing Group LLC

About NMG:

Nationwide Marketing Group works on behalf of thousands of independent appliance, furniture, bedding, electronics, specialty electronics, custom installation, and rent-to-own dealers, helping them grow their businesses and thrive on their own terms. With more than 5,000 members operating some 14,000 storefronts, Nationwide Marketing Group is the largest buying, marketing, and business support organization of its kind, representing billions in combined annual sales across the membership. For more than 50 years, we have remained committed to the independent channel, empowering members with the scale, sophistication, and efficiencies they need to compete while delivering the business intelligence, tools, and resources required to win in a changing marketplace. To learn more, visit nationwidegroup.org or our Nationwide Marketing Group LinkedIn page.

Why You Want to Work Here:

At Nationwide Marketing Group, we believe our strength comes from the diversity of our people and the communities we serve. We’re committed to building teams where every individual feels valued, included, and supported to do their best work. Different voices and perspectives do more than broaden our thinking. They help us serve our members better.

But culture at NMG goes beyond our commitment to diversity and inclusion. We’re a community built on collaboration, respect, and a shared drive to help independent businesses thrive. You’ll join a team that celebrates wins together, tackles challenges head-on, and invests in both professional and personal growth.

NMG is proud to be an equal opportunity employer. We do not discriminate based on race, color, sex, age, national origin, religion, sexual orientation, gender identity or expression, veteran status, disability, or any other protected characteristic. If you need reasonable accommodations during the hiring process, let us know and we’ll make sure you have the support you need.

What We’ll Do For You:

• Competitive base pay and performance bonus, dependent on role

• Medical, dental, and vision benefits with low-cost coverage options

• Employer paid basic life and AD&D

• Employer paid short-term and long-term disability

• MetLife supplemental insurance options

• Matching 401(k) with 100 percent vesting

• Open PTO policy, paid holidays, and ten weeks of paid parental leave

• Business casual work environment

• Rewards and recognition platform where you can earn points and redeem for merchandise

• Discounts on electronics, cell phones, travel, wellness, health and auto, pet insurance, and more

Job Location: Open to US Remote Candidates

Job Summary:

At Nationwide Marketing Group (NMG), we are committed to delivering exceptional experiences and innovative solutions for our Members. As part of our continued growth, we are seeking a Senior Customer Marketing Manager to join our Omnichannel Marketing team and lead integrated marketing strategy and activation for top-tier Members.

This role drives marketing growth initiatives across key categories, including Bedding and Furniture, with a primary focus on leading brands such as Serta Simmons Bedding, Tempur Sealy International, King Koil, and Ashley Sleep. The Senior Customer Marketing Manager partners closely with Members to understand business priorities and translate those insights into high-impact, digital-first marketing programs.

The ideal candidate brings strong strategic thinking, disciplined execution, and the ability to manage multiple priorities with professionalism, sound judgment, and clear communication.

Job Responsibilities:

• Leads the development and execution of integrated, digital-first marketing strategies aligned to Member business goals and category priorities.
• Partners cross-functionally with Performance Marketing, Partner Marketing, Marketing Communications, Field Sales, and Merchant teams to align strategy, execution, and measurement.
• Serves as the primary marketing partner for assigned enterprise Members, building trusted relationships and deep understanding of their business objectives.
• Translates Member insights into actionable marketing plans, activation calendars, and campaign briefs.
• Oversees end-to-end campaign execution, ensuring quality, timeliness, and alignment to strategy.
• Defines success metrics and partners with analytics teams to track, analyze, and communicate campaign performance and post-promotional results.
• Identifies insights and opportunities to optimize future programs and improve marketing effectiveness.
• Prepares and delivers customer presentations, marketing recaps, and monthly or quarterly business reviews, synthesizing objectives, performance, and learnings to inform future plans.
• Coordinates cross-functional teams to manage timelines, dependencies, and deliverables across multiple initiatives.
• Maintains a strong knowledge of digital and omnichannel marketing trends, translating best practices into actionable insights for Vendor Partners, Retailers, Field Representatives, and internal stakeholders.

Job Competencies:

• Thought Leadership: Articulates and champions strategic ideas internally and externally to influence direction and outcomes.
• Trusted Partnership: Serves as a trusted advisor to Members and Vendor Partners, demonstrating deep understanding of their businesses and priorities.
• Marketing Effectiveness: Ensures objectives are clearly defined and results are measured rigorously, with a focus on continuous improvement.
• Problem Solving and Judgement: Assesses challenges objectively and develops effective, practical solutions.
• Communication and Collaboration: Leads cross-functional collaboration through strong interpersonal skills, executive-level communication, and professionalism.
• Creativity and Innovation: Applies creative thinking and innovative approaches to develop compelling marketing solutions.

Basic Qualifications:

• Bachelor’s degree in Marketing or a related discipline.
• Seven (7) years of experience in shopper marketing, brand marketing, retailer marketing, account management, or a related field.
• Digital marketing experience across relevant channels.

Preferred Qualifications:

• Master’s degree in Marketing or a related discipline.
• Ten (10) years of experience in shopper marketing, brand marketing, retailer marketing, account management, or a related field.
• Demonstrated success developing and executing integrated marketing strategies for enterprise-level accounts.
• Strong understanding of omnichannel marketing, including digital, social, point-of-sale, promotions, and sales enablement materials.
• Experience managing digital advertising platforms and evaluating campaign performance.
• Ability to apply shopper, consumer, and industry insights to drive marketing strategy and optimization.
• Strong project management skills, with the ability to manage multiple initiatives and stakeholders simultaneously.
• Proven ability to analyze data and translate insights into actionable recommendations.
• Executive-level professionalism with strong presentation and communication skills.
• Understanding of creative processes and design best practices.

• Approaches work strategically with a focus on results and continuous improvement.

Work Environment:

Must be able to read, write, and communicate both verbally and in written form to express and exchange ideas. While performing the responsibilities of this job, the employee must be able to access all components of the workstation and other office equipment. Frequent typing, writing, bending, and twisting. Must be able to lift up to 10 pounds.

General office environment with moderate noise. This position is mostly sedentary, involves sitting most of the time, but may involve walking or standing for brief periods of time. A busy environment with many unscheduled interruptions. Frequent computer use at workstation for extended periods of time. Public contact position requiring appropriate business apparel.