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Sr. CRM & Lifecycle Marketing Manager
@Xsolla
[Hiring] Sr. CRM & Lifecycle Marketing Manager @Xsolla
Apr 03, 2025 - Xsolla is hiring a remote Sr. CRM & Lifecycle Marketing Manager. 💸 Salary: unspecified. 📍Location: USA.
This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more.
Role Description
We are looking for a Sr. CRM & Lifecycle Marketing Manager who is strategic, resourceful, analytical, and customer-driven to join our Global Marketing team. The best candidate will be someone who thrives in a fast-paced, highly collaborative, and exceptionally dynamic setting and is excited to own and evolve CRM programs that drive engagement, retention, and acquisition across a global customer base.
- Act as the strategic owner of CRM across the customer lifecycle to drive engagement, retention, and acquisition
- Execute and champion personalized, automated, and data-driven communications through email and other CRM channels
- Develop and optimize trigger/model-based journeys and lifecycle flows
- Identify and address gaps in the customer journey, driving movement through the marketing funnel
- Lead CRM segmentation strategies and ensure message personalization across personas and lifecycle stages
- Collaborate with Business Development teams to assist with campaign messaging and nurturing unresponsive leads
- Align CRM campaigns with customer acquisition and demand generation strategies to drive qualified leads
- Run A/B and multivariate testing; analyze campaign results, help develop benchmarks, and report on performance
- Establish and manage a formal testing strategy across audiences and channels to continuously optimize performance and insights
- Partner with creative and copy teams to optimize email content and design, with a focus on efficiency and performance maximization
- Manage and scale multiple work streams to ensure timely delivery of all campaigns
- Stay current on competitive email and CRM trends within our market and parallel markets and use that knowledge to guide our email/CRM roadmap
- Track and share regular reports on campaigns to measure effectiveness and optimize
- Manage relationships with external agencies
- Collaborate across a matrixed organization, aligning stakeholders across marketing, product, business development, and customer success to drive lifecycle outcomes
- Maintain a customer and product-centric mindset with a focus on increasing customer retention, deepening engagement, and improving overall customer experience
- Balance creative storytelling with technical and analytical rigor to bring ideas to life through CRM campaigns
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field
- 5+ years of marketing experience developing and deploying CRM programs across multiple owned channels, either in-house or at an agency
- 1–3+ years direct experience with Salesforce Pardot and Marketing Cloud
- Experience with additional CRM tools and marketing automation platforms preferred (e.g., HubSpot, Marketo, Braze)
- Meticulous documentation and mapping skills to help manage the complex automations you build in easily digestible ways
- Understanding of marketing channel purposes and how they interact to move the customer towards a particular action
- Industry experience in fintech, SaaS, video games, or technology highly desirable
- Thorough knowledge of email marketing best practices, audience segmentation, and methods to maintain list health and ensure high deliverability
- Working knowledge/understanding of email template design trends and best practices
- Demonstrated experience or interest in the video game industry and basic understanding of end-to-end product cycles and needs of businesses in the ecosystem
- Strong project management abilities; capable of proactively managing up and working on multiple projects simultaneously
- Demonstrated ability to work both independently and collaboratively as part of a team – online, in-person, locally and globally
- Creative problem-solving skills with a focus on execution efficiency while balancing long-term thinking
Requirements
- Experience with an entrepreneurial organization
- Able to grasp new concepts quickly
- Salesforce Administrator Certification
- Ability to work with minimal supervision while achieving a high degree of accuracy and meeting deadlines
- Embodies flexibility, transparency, and ownership over responsibilities
- Proven track record of successfully managing multiple priorities while maintaining a positive, professional image of the organization
- Ability to lead and participate in special projects
- Ability to handle confidential information with the utmost level of professionalism
- Excellent verbal and written communication skills
- Performs well on cross-functional project teams and with external vendors
- Partners with external vendors, agencies, and clients while maintaining collaborative and positive relationships
- Robust network of game developers and publishers
Benefits
- 100% company-paid medical, dental, and vision plans
- Unlimited Flexible Time Off
- A personalized career roadmap for each employee
- Investment in professional development through training and educational opportunities
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| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Back to Remote jobs >
Marketing
Marketing
|
Salary
💸
unspecified
|
Remote
Location
USA
|
|
Job Type
full-time
|
Posted
Apr 03, 2025
|
️
| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
