[Hiring] Specialist, SEM @Marketbridge

Role Description

This is a remote role, required to work in EST hours.

The Search Engine Marketing (SEM) Specialist executes and optimizes paid search campaigns to drive demand, leads, and revenue. This role focuses on hands-on campaign management, performance analysis, and continuous optimization across platforms like Google Ads and Microsoft Ads.

Key Responsibilities

• Build, launch, and manage paid search campaigns across Google Ads and Microsoft Ads
• Conduct keyword research, audience segmentation, and competitive analysis
• Write, test, and optimize ad copy to improve CTR and conversion rates
• Manage bids, budgets, and pacing to hit performance targets
• Monitor and optimize campaigns for KPIs such as CPA, ROAS, and pipeline contribution
• Execute A/B tests across ads, landing pages, and targeting strategies
• Analyze campaign data and provide actionable insights and reporting
• Collaborate with analytics, creative, and strategy teams to improve performance
• Ensure proper tracking and tagging using tools like GA4 and Google Tag Manager

Qualifications

• 2+ years of paid search / SEM experience
• Hands-on experience with Google Ads and Microsoft Ads
• Strong analytical skills and proficiency in Excel or Google Sheets
• Familiarity with GA4 or similar analytics platforms
• Understanding of conversion tracking and attribution basics
• Detail-oriented with strong problem-solving skills
• Experience in a B2B or agency environment
• Google Ads certification
• Exposure to landing page optimization and CRO principles

Benefits

• 🏖️ Time Off & Flexibility – Flexible PTO, summer Fridays, and paid parental leave (up to 16 weeks for birthing parents). Plus, we’re closed from Christmas to New Year’s so you can fully unplug.
• 💙 Health & Wellness – Comprehensive medical benefits and free premium access to the Calm app for relaxation and mindfulness.
• 💰 Financial Security – 401(k) with a 3% company contribution* (US Only), life insurance, long-term disability, and AD&D coverage for extra peace of mind.
• 📚 Learning & Growth – A professional development fund ($500) and continuous learning programs to invest in your career.
• 💻 Tech & Perks – Company-provided laptop & accessories, monthly Wi-Fi & cell stipend, and exclusive discounts through Perkopolis.