[Hiring] Social Multimedia Producer @HeyDrew

Role Description

We're engaging a Social Multimedia Producer on a contract basis to take ideas and turn them into scroll-stopping social content end-to-end — concept, design, copy, publishing, editing, and posting. You'll be responsible for how our brand shows up across social channels day-to-day. This is a hands-on engagement for someone who is equally comfortable in a design tool, a video editor, and a caption box, and who can work independently within agreed deliverables.

Key Responsibilities

• Produce content for social media across our channels, from concept through to finished, publish-ready assets, and edit and post videos.
• Design content for different social platforms using our brand guidelines and design systems, adapting formats and dimensions to suit each channel.
• Develop the copy and messaging that wraps around the content — captions, hooks, on-screen text, and supporting copy for videos, stills, carousels, and more.
• Edit content directly, including video editing, adding transcripts and captions, and formatting copy so assets are ready to ship.
• Manage and publish social media posts, scheduling and posting across platforms and keeping the content flowing consistently.
• Contribute to and maintain a content calendar, aligning posts with campaigns, launches, and key moments.
• Keep all content consistent with brand voice, tone, and visual identity, and help evolve templates and reusable assets within our design system.
• Repurpose and adapt content across formats and channels to maximise reach from each idea.
• Monitor comments and engagement where relevant, and flag or respond in line with community guidelines.
• Track performance of posts and use insights to refine future content — hooks that land, formats that perform, best times to post.
• Stay on top of platform trends, features, and formats, bringing fresh ideas to the team.
• Manage source files, assets, and version control so the wider team can find and reuse work.
• Collaborate with marketing, brand, and other stakeholders to turn briefs and campaigns into content.

Qualifications

• 2-4 years of proven experience producing social content in a design-led content or social media role, with a strong portfolio.
• Excellent graphic design and visual craft — layout, typography, colour, and composition — with a sharp eye for what looks good on a feed.
• Strong video editing ability, including cutting footage, motion, adding captions/transcripts, and formatting for different platforms.
• Confident copywriter who can write short-form, on-brand captions and messaging.
• Fluent with AI creative tools and eager to use them to move faster and push ideas further.
• Solid understanding of major social platforms (Instagram, TikTok, LinkedIn, YouTube, X, Facebook) and what performs on each.
• Comfortable working within brand guidelines and a design system while still bringing bold creative ideas.
• Well organised, able to manage a posting schedule and juggle multiple pieces of content at once.
• Experience with social scheduling/management tools (e.g., Later, Buffer, Hootsuite, Sprout Social).
• Motion graphics and/or animation skills.
• Photography and/or on-camera content experience.
• Familiarity with reading social analytics and reporting on performance.
• Experience working in a startup environment.

Requirements

• Design-forward with video and AI at the core. You don't need every tool listed, but you should be strong in design and video and genuinely comfortable working with AI tooling.

Required Tools Experience

• Design: Figma, Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva.
• Video & motion: Premiere Pro, After Effects, DaVinci Resolve, CapCut.
• AI video & motion: Higgsfield, Runway, Sora, Kling, Luma Dream Machine, Pika.
• AI image: Midjourney, Adobe Firefly, Ideogram, Krea, Flux.
• AI copy, voice & editing: ChatGPT / Claude for copy and ideation, ElevenLabs for AI voice, Descript for editing and transcripts.