[Hiring] Social Media & Video Content Specialist @Threshold Brands

Role Description

Threshold Brands is a platform of 10 home service brands across the US and Canada. Behind every one of those territories is an owner who bet on themselves, and most of their best stories have never been filmed. You will be on the road about once a month, flying to franchise locations to capture real footage of real crews doing real work, then turning it into content that performs. You will also teach franchise owners how to shoot for themselves, so the content keeps coming after you leave.

We are not chasing cinematic. We are chasing authentic. A sharp iPhone clip of a tech explaining what he just fixed will beat a polished brand film every time in this category, and we would rather ship twenty of those than agonize over one.

This is a lean team. Your ideas will get made.

What you'll do

• Travel to franchise locations roughly monthly to shoot photo and video, then edit and publish it
• Train franchise owners and their teams to capture usable footage on their own phones
• Cut short-form and mid-form video for social: reels, shorts, testimonials, job-site clips, thought leadership
• Own the content calendar across LinkedIn, Instagram, and Facebook while staying loose enough to jump on trends
• Repurpose longer content from interviews, events, and conventions into social assets
• Use AI tools to move faster on transcription, captions, cutdowns, batch versioning, and first-pass edits
• Track what works, kill what doesn't, and tell us why

Requirements

• 1-3 years creating social content. Internship, agency, freelance, or in-house all count.
• Real video editing chops in Premiere, CapCut, After Effects, or similar.
• Evidence you have grown or genuinely engaged an audience somewhere.
• Fluency with current AI tools.
• Comfort walking into a business you have never been to and getting people on camera who did not wake up wanting to be on camera.
• That last one matters more than everything above it. A lot of this job is standing in a warehouse in Tampa convincing a guy who has run his business for 20 years that filming himself is worth 15 minutes.

Nice to have

• Experience with franchising or home services.
• On-camera comfort, or experience directing people who have none.
• Photography beyond phone level.

About AI at Threshold

We want you using AI constantly on the production workflow. We do not want AI generating the content itself. Synthetic footage and cloned voiceover undercut the exact thing that makes this work.

What success looks like

• Engagement and follower growth trend up quarter over quarter.
• Content looks like it came from inside the business, not from a marketing department.

Wage Range

$60,000 - $65,000

Company Description

Threshold Brands is an Equal Employment Opportunity Employer that maintains a diverse and inclusive work environment.

WORKING AT THRESHOLD BRANDS

This is an exciting opportunity to work at a company that genuinely cares about its employees, franchisees, and customers! A company that believes in balance between work-life, that it is okay to have fun on the job, and that invests in its employees by providing challenging opportunities and tools to deliver excellence! If these beliefs ring true to you, we invite you to read on.

What do we do?

We help entrepreneurs achieve their lifelong dream of success through business ownership. As a multi-brand franchisor, we plan to deliver multiple home services through individually owned and operated franchisee throughout the United States and Canada. We help our brands deliver superior customer service by providing a high touch National Contact Center, cutting-edge technology, fun and upbeat marketing, and business coaching that adds real value.

In a nutshell, our vision is to be a franchisee-friendly company, empowering entrepreneurs to deliver exceptional services to their communities.

What are our roots?

It all began in August 2020, when our flagship franchise, MaidPro, partnered with The Riverside Company (a private equity sponsor). Since then, we’ve been moving at a rapid speed growing both organically and through acquisitions. Today, we are 10 brands strong, supporting MaidPro, Men in Kilts Window Cleaning, PestMaster, USA Insulation, Plumbing Paramedics, Heating & Air Paramedics, Sir Grout, Granite Garage Floors, Mold Medics and Miracle Method. Our strategy is to keep adding great-performing brands to our portfolio, so we’re not slowing down.

We’re headquartered in Cleveland, Ohio, but really, we’re all over the map, with more than 400+ franchise locations across North America.

Who are we?

We are a collection of entrepreneurs, out-of-the-box thinkers, hospitality minded innovators. We thrive in a fast-paced, high-energy environment and we are steadfastly committed to adding value to everything we do.

Who do we want on our team?

We look for people who are natural learners, passionate about their careers and love to help businesses grow.

Why work here?

We provide a fun place to work where people are nice, learning is continuous, individuality is respected, and your cutting-edge ideas are welcomed. At the same time, we’re straight shooters. We support each other but we also challenge each other. You will be challenged every day, but it will be the best job you ever had.