[Hiring] Social Media Vertical Video Creator @Digital Shift

Role Description

This role involves creating engaging vertical video content for various social media platforms.

• Leverage AI prompts and animation tools to transform static photos into dynamic vertical videos.
• Transform raw video clips, photos, and graphics into engaging vertical content using traditional editing techniques and AI animation tools.
• Create and rigorously test visual and written hooks designed to maximize view rates in the critical first 3 seconds.
• Compile and edit 15-30 second videos optimized for Instagram Reels, TikTok, YouTube Shorts, and Facebook.
• Work with provided materials—video clips, photos, graphics, and brand assets—to craft cohesive, on-brand content.
• Develop attention-grabbing captions and on-screen text that complement visual storytelling.
• Analyze video performance metrics to identify what resonates with audiences and refine approaches to improve engagement.
• Partner with social media and content teams to align video content with broader marketing strategies and client objectives.

Qualifications

• 2-3+ years of hands-on experience in video content creation, with a proven track record of producing engaging short-form content for social media platforms.
• University or College degree in Film Production, Digital Media, Marketing, Communications, or a related field.
• Proficiency with industry-standard video editing tools including CapCut, Adobe Premiere Pro, DaVinci Resolve, or similar platforms.
• Deep understanding of vertical video formats and platform-specific requirements for TikTok, Instagram Reels, YouTube Shorts, and Facebook.
• Knowledge and application of visual storytelling techniques, including hook creation, pacing, transitions, and caption writing that drives engagement.
• Experience working within an agency setting is an asset.
• Familiarity with the home services industry (plumbing, HVAC, electrical, roofing, etc.) is an asset.

Requirements

• A detail-oriented, creative mindset with exceptional organizational abilities and the capacity to manage multiple projects simultaneously.
• This position is primarily remote, and it is important that you are self-motivated, deadline-driven, and able to stay connected and responsive using project management and collaboration tools.

Benefits

• Supportive community and dynamic challenges.
• Opportunities to grow both professionally and personally.

Company Description

Since our founding in 2007, Digital Shift has embraced a distinct approach to digital marketing, focusing on result-driven teams and fostering strong relationships that drive success.

• Committed to creating an inclusive environment where diverse voices are integral to our success.
• Collaborates to empower home service businesses in Canada and the US.