[Hiring] Social Media & UGC Manager @Remote Talent LATAM

Role Description

We are looking for a Social Media & UGC Manager to lead organic social media operations and manage user-generated content (UGC) creator partnerships. This person will develop content strategies, coordinate creators and internal subject-matter experts, and oversee content production from ideation through delivery.

The ideal candidate combines creative thinking with strong project management skills and a data-driven approach to social media. They should be comfortable building and growing a social media presence, developing compelling briefs and scripts for a U.S. audience, and collaborating with internal teams to produce content for both organic channels and paid campaigns.

Key Responsibilities

• Develop and execute organic social media strategies across platforms such as Facebook, Instagram, TikTok, X, YouTube, and Reddit.
• Manage content calendars, publishing schedules, community engagement, and day-to-day social media operations.
• Source, brief, and manage UGC creators and influencers through platforms such as JoinBrands, coordinating content production for organic social media and paid advertising campaigns.
• Develop creative briefs, scripts, hooks, and content concepts aligned with brand messaging, audience needs, and marketing objectives.
• Coordinate in-house content creation with physicians, founders, and internal team members, ensuring health-related scripts receive the appropriate medical review before production.
• Monitor engagement, audience growth, and creative performance, using insights to refine content strategies and guide future creative development.
• Collaborate with paid acquisition and marketing teams to align creative concepts with campaign objectives and performance goals.
• Leverage AI tools such as Claude and ChatGPT to support content ideation, scripting, planning, research, and workflow optimization.
• Ensure content aligns with brand guidelines and applicable advertising, disclosure, and healthcare marketing requirements.

Qualifications

• 3-5+ years of experience in UGC management, including sourcing, briefing, coordinating, and managing creators and content campaigns for organic social media and paid advertising.
• Strong experience in organic social media management, including developing content strategies and building a brand's social media presence from scratch.
• Experience working with established brands, ideally direct-to-consumer (DTC) businesses with subscription-based or membership models.
• Proven ability to develop creative briefs, scripts, hooks, and content concepts aligned with brand messaging and marketing objectives.
• Demonstrated experience managing content calendars, publishing schedules, creator deliverables, and day-to-day social media operations.
• Strong understanding of social media performance metrics, including follower growth, engagement rates, posting frequency, likes, and other relevant content KPIs.
• Excellent written and spoken English, with strong grammar and the ability to create compelling content for a U.S. audience.
• Ability to work independently, take ownership of initiatives, and coordinate content production and internal reviews with remote teams.
• Familiarity with AI tools such as ChatGPT or Claude for content ideation, scripting, and workflow optimization.
• Availability to work remotely with at least five hours of overlap with Pacific Time working hours.

Nice to Have

• Experience with consumer healthcare, telehealth, wellness, or other health-related brands.
• Experience with DTC subscription-based or membership businesses.
• Familiarity with healthcare marketing compliance, health claims, and FTC disclosure requirements for UGC and influencer content.
• Experience with UGC platforms such as JoinBrands, Soona, or Collabstr.
• Experience collaborating with paid acquisition teams to develop and optimize ad creative.
• Experience coordinating content reviews with physicians or other subject-matter experts.
• Familiarity with short-form video editing tools such as CapCut or Adobe Premiere Pro.
• A degree in Marketing, Communications, Digital Media, or a related field.

Compensation

Starting at $2000 USD per month, with flexibility depending on experience.

Work Arrangement

Fully remote.

Eligibility Criteria

• This position is only open to candidates residing in Latin American (LATAM) countries.
• Applications from candidates outside LATAM (including the U.S. and other regions) will not be considered.
• Resumes must be submitted in English.
• Applications that do not meet these criteria will be automatically rejected.