Role Description
We're looking for a Social Media Strategist for an Australian media and events company behind one of Australia's fastest-growing wealth and business podcasts. If you know how to build a social media strategy that grows an engaged audience, gets the right content in front of the right people, and turns attention into real business opportunities, keep reading!
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π 100% Remote
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π΅ Salary in AU$2,800 - AU$3,000/month
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πPhilippines - Reporting to 9:00AM - 6:00PM AU Timezone
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π Full Time | Independent Contractor (Direct Hire)
In your day-to-day, you will:
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Own and develop the social media strategy across Facebook and Instagram, with opportunities to grow the brand's presence on TikTok and X.
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Build a content distribution strategy that increases brand awareness, organic reach and audience engagement.
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Work closely with the founders and internal team to identify content opportunities from podcasts, interviews, events, behind-the-scenes footage and everyday business activities.
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Direct and coordinate the existing team of video editors and clippers, providing clear content direction rather than handling all video editing yourself.
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Identify compelling moments, stories and angles from long-form content that can be repurposed into engaging social media posts.
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Guide the team on content selection, hooks, formats and publishing direction to ensure content aligns with the brand's objectives.
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Develop and manage a multi-account content distribution approach, testing different channels, hooks and formats to maximise reach.
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Monitor social media performance, identify trends and high-performing content, and use those insights to improve the strategy.
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Prepare straightforward monthly reports covering key metrics, content highlights and recommendations.
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Keep up with social media trends, competitor activity and successful content strategies from leading creators and business personalities.
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Work with the founders to proactively identify what content needs to be captured and how it can support the company's wider marketing goals.
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Explore AI tools and automation to improve workflows, content distribution and overall team efficiency.
Qualifications
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At least 6+ years proven experience developing and managing social media strategies across multiple platforms.
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Strong understanding of Facebook and Instagram, including organic growth, content distribution and audience engagement.
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Proficiency with Meta Business Suite, Meta Business Manager, TikTok, and other social media management tools.
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The ability to think beyond posting and scheduling, with a clear understanding of how social media supports brand awareness, marketing funnels and business growth.
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Experience managing multiple social media accounts or building a network of distribution channels.
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Experience with A/B testing, organic content growth and platform-specific publishing strategies.
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Experience coordinating content creators, editors, video clippers or other creative team members.
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A good eye for engaging content, strong hooks, storytelling and what makes people stop scrolling.
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Confidence in reviewing social media analytics and using performance data to guide decisions.
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Strong communication skills and the confidence to work directly with business owners and senior stakeholders.
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Experience using AI tools and automation to streamline content and marketing workflows.
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A proactive, self-starting attitude. You can take ownership, make recommendations and move things forward without waiting for instructions.
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The ability to work in a fast-paced environment, manage priorities and communicate honestly when timelines or workloads need adjusting.
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Good organisational skills and attention to detail.
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Comfortable using Google Workspace, Google Sheets and social media scheduling tools.
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Willingness to watch and understand long-form podcast content so you can identify valuable moments and context for social media.
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Availability to work primarily during Australian business hours, with reasonable flexibility when urgent matters arise.
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Comfortable being reachable via WhatsApp outside regular working hours when urgent business matters require attention.
Skills that will make you stand out:
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Experience working with podcasts, media companies, personal brands or content-led businesses.
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Familiarity with digital asset management (DAM) systems and content libraries.
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The ability to spot emerging trends, interesting stories and potential content or guest opportunities.
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A results-driven mindset, with an understanding that the goal is not simply to grow follower numbers but to attract the right audience and support wider business objectives.
Benefits
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Great opportunities for career growth.
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Opportunity to travel to Australia and attend company events, subject to performance and business needs.
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Chance to take ownership of a growing brand's social media strategy and make a meaningful impact.