Role Description
We're looking for a creative, organized, and resourceful Marketing Coordinator to help bring our marketing programs to life. You'll work directly with our Head of Marketing, helping produce and distribute content, manage social media, coordinate webinars and events, and support a variety of ongoing marketing initiatives. This is a hands-on role for someone who likes making things, keeping projects organized, and seeing their work get out into the world.
What does a day in the life of a Marketing Coordinator look like?
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Creation & Social Media
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Edit short-form videos for social media, including clips from webinars, product demonstrations, interviews, and other recordings.
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Repurpose existing content into social posts, blog articles, video clips, and other promotional materials.
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Create simple graphics, video thumbnails, and promotional assets using Adobe and AI tools.
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Write, schedule, and publish content across our social media channels.
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Maintain a social media content calendar and proactively identify opportunities to share new and existing content.
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Prepare captions, subtitles, and transcripts for video content.
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Format, upload, and publish approved blog articles, videos, and other website content.
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Monitor social media engagement and help identify content that resonates with our audience.
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Webinars & Marketing Programs
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Coordinate the scheduling, setup, and promotion of webinars and online events.
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Manage webinar registration pages, reminders, speaker coordination, and follow-up communications.
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Organize webinar recordings and help turn them into additional marketing content.
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Build, format, test, and schedule marketing emails in HubSpot.
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Coordinate the production of marketing materials for product launches, campaigns, and partner initiatives.
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Events & Trade Shows
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Help plan and coordinate participation in industry trade shows and events.
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Manage event checklists, deadlines, shipping, vendors, and promotional materials.
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Coordinate the production and delivery of signage, handouts, giveaways, and other event collateral.
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Assist with pre-event communications, social media promotion, and post-event follow-up.
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Keep event assets, timelines, and deliverables organized so nothing falls through the cracks.
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SEO, AEO & Industry Outreach
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Research relevant industry publications, software directories, buying guides, and other opportunities to increase visibility.
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Reach out to publishers and website owners to request inclusion in relevant articles, listings, and software comparisons.
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Track outreach activities, industry mentions, and competitive placements.
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Help implement straightforward SEO and AI search optimization improvements with guidance from the marketing team.
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Marketing Coordination & Support
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Maintain an organized library of marketing materials, including videos, graphics, presentations, and sales collateral.
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Coordinate customer testimonials, interviews, and case study production.
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Help prepare materials and communications for marketing partners.
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Support other creative and operational marketing projects as needed.
Qualifications
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2β4+ years of experience in marketing, content production, social media, or a related role.
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Experience editing short-form videos and producing content for social media.
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Strong writing and communication skills, with the ability to turn existing information into clear, engaging content.
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Basic graphic design skills and familiarity with tools like Canva, Adobe Express, Premiere Pro, CapCut, or similar platforms.
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Experience scheduling and publishing social media content.
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Strong organizational skills and the ability to manage multiple projects and deadlines.
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Attention to detail and a willingness to handle the small but important tasks that keep marketing running smoothly.
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A self-starter who is comfortable working independently, asking good questions, and learning new tools.
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An interest in using AI and automation tools to work more efficiently.
Preferred Qualifications
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Experience with HubSpot or another marketing automation platform.
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Familiarity with Webflow, WordPress, or other content management systems.
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Experience coordinating webinars, virtual events, or trade shows.
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Familiarity with SEO, AEO, or digital PR outreach.
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Experience creating content for a B2B software or SaaS company.
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Experience working with a small, fast-moving marketing team.
Benefits
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Competitive compensation
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Adherence to government-mandated benefits
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Retirement Savings Program with Company Matching
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Life Insurance
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HMO on day 1
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Paid time off, birthday leave
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Bonus and incentive plans
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Opportunities for skills training and personal and professional development
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Employee referral program