[Hiring] Social Media Specialist II @Project Management Institute

Role Description

PMI is looking for a Social Media Specialist II who will be accountable for the efficient development and execution of social media campaigns and larger-scale initiatives. Works with team members and cross-functional stakeholders to support the planning and execution of the overall social media strategy.

• Support the development and delivery of the organic social media strategy, as part of the larger omni-channel strategies and tactics.
• Create effective social media content aligned with PMI's brand standards through impactful writing, attention-grabbing visuals, and short-form video.
• Serve as the subject matter expert across key social media platforms, executing campaigns while applying platform best practices and sense-and-respond strategies to drive audience engagement.
• Implement appropriate measurement/testing plans and identify opportunities to improve social program/campaign analysis and reporting efficiencies.
• Manage and assess weekly, monthly, and quarterly reports for organic social activities that offer data-driven and actionable recommendations to drive key business objectives.
• Measure the quantitative and business impact of organic social media campaigns and apply sound knowledge, experience, and judgment to optimize results.
• Understand the impact/implications of key issues/events within the marketing segments and other supported functional business areas.
• Partner to attract and interact with target customer segments and engage influencers to reach broader audiences.

Qualifications

• BA in marketing, public relations, communications or related field.
• 5-7 years of experience in marketing, social media management, brand management or related degree.
• Experience working with and managing agencies, especially with limited supervision.
• Experience of working in an agile, dynamic, and customer-centric environment.
• Strong understanding of how to represent the organization’s priorities and initiatives across a variety of communication channels.
• Stay up-to-date on latest customer behavior and industry trends.
• Analytical thinker with experience in qualitative and quantitative analytics.
• Ability to manage multiple projects simultaneously while collaborating effectively across teams and stakeholders.
• Strong ability to think creatively.
• Confident using Canva and other social-first creative tools to produce creative assets.
• Experienced using AI tools to improve efficiency while maintaining accountability for the quality and accuracy of final outputs.
• Excellent communication, collaboration, presentation, and negotiation skills.
• Proficiency in the business language for PMI (English).
• Up to 25% travel.

Benefits

• An excellent total package, with compensation and benefits based upon your geographic location.
• Skill development opportunities, to help you grow now and into the future.
• Access to a global network, to enrich your professional experience.
• Flexible options to help balance work time and your time.
• Award and bonus opportunities.