[Hiring] Social Media Manager - Assistant Director @EY

Role Description

The position is for a team within EY Global Delivery Services (GDS). The candidate will be leading a team of social media marketers to support EY social media handles and platforms. The candidate will be supporting the social media competency and will be working with the marketing teams and the response management across named EY handles and platforms.

The Social Media Manager – Assistant will play a strategic role in shaping and scaling EY’s social media presence, driving innovation, audience growth, and community engagement across brand channels. This role will focus on setting direction, enabling effective execution, and ensuring social media activities align with broader marketing and business objectives.

• Define and drive the overall social media content and community strategy.
• Create audience-focused content across multiple formats.
• Oversee the full content lifecycle, from planning to publishing.
• Work with business and marketing teams to understand business priorities.
• Develop and manage content calendars.
• Act as the content lead for social media campaigns.
• Create impact-based campaigns across social media channels.
• Work with internal teams to implement and monitor campaigns.
• Set and implement social media and communication campaigns.
• Organize and participate in events to build community.
• Assist with crisis management and negative news communications.
• Build, engage, and nurture the brand’s online community.
• Monitor EY’s social media platforms and respond to comments.
• Measure and report the performance of all digital marketing campaigns.
• Advise on social media best practices and trends.
• Maintain a consistent and positive presence in discussion forums.
• Optimize the budget for paid social media marketing.
• Continuously evolve tools for effective digital communication.

Qualifications

• 12+ years experience in B2B / B2C marketing.
• Exceptional communication skills – both written and verbal.
• Proven experience in executing social media marketing campaigns.
• Ability to work independently and flexibly.
• Attention to detail and accuracy.
• Strong familiarity with social media platforms.
• Knowledge of project management and web design best practices.
• Understanding of social media metrics.
• Experience with social media listening and management tools.

Requirements

• Previous exposure to tools like Sprinklr, Hootsuite.
• Understanding of analytics tools like Adobe Analytics.
• Project management experience.
• Previous experience on Azure or Service desk tools.
• A strong team player and lateral thinker.
• Ability to understand results and deliver improved social media results.

Benefits

• Continuous learning opportunities.
• Tools and flexibility to make a meaningful impact.
• Insights, coaching, and confidence to be a leader.
• Diverse and inclusive culture.