[Hiring] Social Media Manager @Colibri Group

Role Description

We’re looking for a Social Media Manager to lead and grow the organic social media presence of Colibri Group’s Teacher Education Ecosystem. This person will shape how our brands show up across social channels, bring educator-focused stories and campaigns to life, build engaged communities, and use performance insights to support awareness, qualified traffic, leads, and applications.

This is a hands-on individual-contributor role with meaningful ownership of social strategy, day-to-day content production, community engagement, social measurement, and the management of our existing influencer program. As a general guide, approximately:

• 50% of the role is content creation
• 25% is social strategy
• 25% spans analytics, reporting, and influencer-program work

The balance will shift with campaigns and business priorities.

Important distinction: This is a professional social media management position, not an influencer, brand ambassador, or personal-content-creator opportunity. You will manage Moreland University-owned social channels and work with external influencers as partners; you will not be hired to promote our brands primarily through your own personal accounts.

What You’ll Do

• Own organic social strategy and editorial planning:
  • Build audience-specific strategies and content calendars across Instagram, TikTok, LinkedIn, Facebook, YouTube, and emerging channels.
  • Prioritize Instagram and TikTok for educator audiences, tailor LinkedIn content for school leaders and alumni, and explore authentic, non-promotional participation in relevant Reddit communities.
  • Translate wider Marketing initiatives into platform-native campaigns.
• Create content hands-on, with a strong emphasis on short-form video:
  • Personally concept, script, film, edit, caption, and publish videos; appear confidently in talking-head content and social live events.
  • Independently produce graphics, carousels, stories, and copy using tools such as Canva, collaborate with the Graphic Designer on brand consistency, and develop social assets to promote guides, events, and podcasts (without hosting the podcast).
• Build and serve engaged communities:
  • Manage organic social accounts day to day, including comments, DMs, tags, audience conversations, and admissions-related questions that need routing to the appropriate team.
  • Proactively identify educator and school-leader stories and opportunities for meaningful engagement, not merely one-way posting.
• Measure performance and continually improve results:
  • Monitor audience growth, reach, engagement, video performance, website traffic, leads, guide downloads, and applications attributable to organic social.
  • Use reporting, experiments, and audience insights to refine creative decisions and channel priorities; demonstrate how social contributes to integrated marketing goals.
• Manage influencer partnerships and collaborate across Marketing:
  • Oversee existing external creators, including briefs, content review, approvals, deliverables, renewals, payment coordination, budgets, and ROI.
  • Recommend when to expand, adjust, or pause partnerships.
  • Partner closely with content, design, and paid media colleagues; direct management of paid advertising is not part of this position.
  • Occasionally support events and content opportunities requiring travel.

Qualifications

• Approximately 2–4 years managing organic social accounts for an employer, organization, or agency client, with personal ownership of deliverables and accountability for KPIs.
• Direct experience independently planning, filming, editing, and publishing compelling short-form video for a brand, plus the ability to appear on camera and support live social content.
• Evidence that you have grown audiences, not solely maintained existing accounts; ability to explain the KPIs you owned, results you achieved, and changes you made based on data.
• Experience adapting tone, formats, and channels for distinct audiences; engaging communities through comments and DMs; and working within a marketing team to manage a busy editorial calendar, multiple priorities, and cross-functional projects.
• Include an accessible portfolio link or relevant work samples showing organizational/client accounts, short-form videos you personally produced, and ideally measurable outcomes.

Requirements

• Education/edtech experience, previous influencer-program coordination, Reddit knowledge, a related bachelor's degree, and familiarity with tools such as Sprout Social or ClickUp are helpful but not required.
• Occasional travel may be necessary.

Benefits

• Own the organic social presence of a mission-driven education ecosystem and shape how our brands show up online.
• Create original, video-first content and tell relevant stories for teachers, future educators, alumni, and school leaders.
• Grow priority channels such as Instagram and TikTok while testing thoughtful community opportunities, including Reddit.
• Collaborate with content, design, and marketing colleagues while retaining autonomy over day-to-day creative execution.
• Connect creative work to measurable engagement, leads, and applications while helping evolve an established influencer-partnership program.

Company Description

Colibri Group is a leader in online professional education, serving more than one million learners each year across a family of trusted education brands. Within our Teacher Education Ecosystem, including Moreland University, we connect with aspiring and current educators, alumni, and school leaders to support their professional journeys.