Role Description
We're looking for a Social Media Manager who can take ownership of PG Ease's presence across Instagram, LinkedIn, and YouTube and help us build a strong, recognizable brand.
What You'll Own
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Social Media Strategy
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Manage PG Ease's Instagram, LinkedIn, and YouTube presence.
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Build and maintain a weekly/monthly content calendar.
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Plan content around PG owners, tenants, property management, business, technology, and PG Ease.
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Research trends, competitors, and relevant industry conversations.
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Develop content ideas that increase brand awareness and engagement.
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Understand what type of content works differently on Instagram, LinkedIn, and YouTube.
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Content Planning & Publishing
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Plan Reels, Shorts, carousels, static posts, and LinkedIn posts.
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Write captions, hooks, headlines, and post copy.
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Schedule and publish content consistently.
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Coordinate with the Content Creator, Designer, and Video Editor.
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Ensure every post follows PG Ease's brand identity.
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Instagram
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Manage Reels, Stories, carousels, and posts.
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Identify relevant trends and content formats.
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Monitor engagement, shares, saves, and reach.
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Build recurring content series for PG owners and tenants.
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LinkedIn
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Build PG Ease's company presence on LinkedIn.
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Create startup, product, industry, and founder-related content.
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Repurpose relevant content from Instagram/YouTube into LinkedIn-friendly formats.
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Track impressions, engagement, and follower growth.
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YouTube
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Manage the YouTube content calendar.
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Coordinate Shorts and long-form uploads.
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Write titles, descriptions, and basic SEO metadata.
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Organize playlists and channel content.
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Monitor views, retention, and engagement.
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Analytics & Growth
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Track weekly/monthly social media performance.
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Identify which topics, formats, and hooks perform well.
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Prepare simple performance reports.
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Use data to improve the next content cycle.
Qualifications
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0β2 years of social media management experience.
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Have managed Instagram, LinkedIn, and/or YouTube accounts.
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Understand social media algorithms, trends, and content formats.
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Can create a practical content calendar.
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Have strong writing and communication skills.
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Understand the difference between Instagram, LinkedIn, and YouTube audiences.
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Can work independently and take ownership.
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Are comfortable working in a fast-moving startup environment.
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Can coordinate with designers, editors, and content creators.
Big Plus Points
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You've managed a startup or SaaS company's social media.
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You've grown an Instagram, LinkedIn, or YouTube page organically.
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You understand Hindi/Hinglish audiences.
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You have experience with B2B, SaaS, real estate, or SMB content.
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You understand basic Canva and video-editing workflows.
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You have experience with Meta Business Suite and YouTube Studio.
Tools
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Instagram / Meta Business Suite
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LinkedIn
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YouTube Studio
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Canva
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Google Docs / Sheets
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Notion or similar content-calendar tools
What Success Looks Like
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First 30 Days
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Understand PG Ease, our audience, and brand.
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Build a structured content calendar.
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Establish consistent publishing across Instagram, LinkedIn, and YouTube.
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Create a repeatable content workflow.
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By 60 Days
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Improve consistency and quality of published content.
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Develop recurring content formats.
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Identify high-performing topics and formats.
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Build a clear weekly reporting process.
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By 90 Days
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Own the complete social media calendar.
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Establish a consistent PG Ease brand voice.
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Build a repeatable growth and content process.
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Demonstrate measurable improvement in reach and engagement.
What We Offer
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Competitive salary based on experience.
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Direct exposure to the founding team.
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Ownership of PG Ease's social media presence.
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Opportunity to build a brand from an early stage.
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Hands-on experience across SaaS, marketing, content, and growth.
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Growth opportunities as PG Ease expands.
How to Apply
Please share:
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Your portfolio β Instagram, LinkedIn, or YouTube accounts you've managed.
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Examples of social media work you've created or managed.
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A short note explaining how you would grow PG Ease's social media presence over your first 90 days.