[Hiring] Social Media Manager @ Bloomerang

Role Description

We are searching for a creative and strategic Social Media Manager to lead and execute Bloomerang’s organic social media strategy. You will be responsible for developing, managing, and optimizing our social media presence across multiple platforms to enhance brand awareness, engage with our audience, and drive business growth. You are both a creative storyteller and a data-driven strategist—someone who embraces emerging trends, experiments with out-of-the-box ideas, and consistently pushes the brand forward in innovative ways.

You are comfortable both behind and occasionally in front of the camera, with a strong passion for short-form video content and the ability to bring ideas to life through engaging, high-performing social media experiences. You bring experience using (and a willingness to experiment with) emerging AI tools to enhance creativity, improve efficiency, and evolve how social content is developed and delivered. You bring a proven track record in social media management, content creation, and strategic planning, along with a strong understanding of the nonprofit market.

What You Will Do

• Develop and implement a comprehensive organic social media strategy aligned with overall marketing and business objectives.
• Ensure consistent brand messaging and tone across all channels while continuously identifying new, creative ways to expand reach and engagement.
• Lead the creation and curation of high-quality, engaging content for social media platforms, including LinkedIn, Twitter, Facebook, Instagram, YouTube, and other relevant channels.
• Own the strategy and support the execution of short-form video content (e.g., LinkedIn, Instagram Reels, TikTok-style content).
• Partner closely with the Brand Communications Marketing Manager to build and sustain a consistent, high-quality stream of LinkedIn content for Bloomerang’s executive team.
• Monitor social media channels for opportunities to engage with industry professionals, customers, and prospects.
• Track, analyze, and report on social media performance metrics, providing actionable insights to continuously optimize campaigns and strategies.
• Oversee the efforts of a cross-functional team to execute social media strategies effectively.
• Serve as the brand’s social media ambassador, ensuring all communications reflect the company’s values, culture, and voice.
• Participate in the Crisis Communications Team (CCT).
• Stay at the forefront of social media trends, emerging platforms, and new content formats—especially in short-form video.

Qualifications

• 5+ years of experience in social media, with at least 2 years developing executive thought leadership content for social, ideally within a B2B or SaaS environment.
• Strong knowledge of social media platforms (LinkedIn, Twitter, Instagram, etc.) and social media management tools (Sprout Social, Buffer, etc.).
• Exceptional written and verbal communication skills, with a keen eye for detail.
• Strong visual and creative skills, with proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite) and video editing software (OpusClip, After Effects).
• Familiarity with AI tools (e.g., ChatGPT, Gemini, Claude) and their application in social media content ideation, creation, and optimization.
• Experience with social media analytics tools (e.g., Google Analytics, Sprout Social, LinkedIn Insights) to measure success and make data-driven decisions.
• Proven ability to lead teams, manage multiple projects, and work cross-functionally in a fast-paced, results-oriented environment.

Nice to Haves But Not Required

• Bachelor’s degree in Marketing, Communications, or a related field; advanced degrees or certifications in digital marketing are a plus.
• A deep understanding of the nonprofit space, including industry trends, buyer personas, and content marketing strategies.

Benefits

• Health + Wellness: Access to generous health, vision, and dental insurance options as well as HealthiestYou, a healthcare service that offers convenient, confidential access to quality doctors 24/7.
• Time Off: Competitive PTO package that includes 20 PTO days, 3 flex days, 4 optional volunteer days, 12 paid holidays, and paid parental leave.
• 401k: 401k match to help invest in your future.
• Equipment: Everything you need to be successful, shipped right to your door.
• Compensation: Salary range for this position is $63,300 - $108,800, with eligibility for a discretionary bonus.
• Location: Permanent, full-time, fully remote position.
• Accommodations: Applicants who require accommodations may contact [email protected] to request an accommodation in completing an application.