[Hiring] Social Media Manager @Roofr

Role Description

Roofr is hiring a Social Media Manager to own our social and influencer strategy, and content creation for our social channels. This person will work with Design, Product Marketing, Partnerships, Content, and the broader Roofr team to craft strategic social campaigns and content creation. The person in this role will be responsible for growing awareness of our products, driving MQLs, engaging with customers online, and growing the Roofr brand online.

• Manage all social media channels including Facebook, Instagram, TikTok, LinkedIn, X (Twitter), YouTube.
• Identify unique sponsorship and influencer opportunities, owning outreach, contract creation, and influencer management.
• Strategize, plan, and execute social media contests and giveaways.
• Own the social media calendar (7-10 weekly posts per channel) including video creation, art direction, caption writing and visual creation.
• Get creative with converting blogs, webinars, and other content into social posts.
• Leverage our company mascot, Roofus, in videos and social content.
• Stay on top of trends and post timely videos that will resonate with our audience.
• Travel to trade shows and Roofr hosted events across Canada and USA to capture content (passport required).
• Promptly respond to comments and messages on all social channels to answer questions and keep users engaged.
• Learn the Roofr CRM, and engage with comments online about our product.
• Edit videos.
• Report social metrics on a weekly basis and run tests to identify what drives growth, and adjust the strategy accordingly.
• Boost strategic posts to drive following, engagement, MQLs, etc.
• Work with the Marketing team to ensure timely and creative posts for campaigns, product launches, events, special announcements, hiring, etc.
• Work with the Community Manager to expand the Roofr online network.
• Project management in Asana, and owning the internal library (Notion).
• Additional content and social media ad-hoc work as required.

Qualifications

• Bachelor's degree in marketing, communications, or blue collar experience.
• 5+ years of experience as a social media manager, including experience overseeing spend/budget, and growing social channels.
• 2+ years experience managing influencers and online partnerships.
• A killer personal social media presence and/or proven experience growing a professional social media account.
• Experience creating social campaigns, and executing independently.
• SEO/AEO knowledge for YouTube and other social channels.
• Creativity, imagination, humor, and attention to detail.
• Comfortable putting your face online for the Roofr brand and acting as Roofus, our brand mascot.
• Experience or significant interest in roofing, technology, or construction.

Requirements

• Compensation Range: $90,000.00 - $100,000.00 CAD.

Benefits

• 1st week of employment is mandatory PTO.
• 1 Friday off per month (laundry days).
• Company wide paid shutdown for the week between Christmas and New Years.
• Flexible time off.
• 80% employer-paid benefits in the U.S. and 100% employer-paid premiums for Extended Healthcare and Dental in Canada.
• RRSP/401k match.
• Generous Parental Leave policy.
• Annual company retreat with great team building activities.
• Ample learning and development opportunities to continue growing your career.
• Home office setup stipend.
• Internet and phone allowance.
• Remote first culture.
• Weekly Friday paydays!