[Hiring] Social Media Manager @Pavago

Role Description

Our client is seeking a Social Media Manager to own strategy, execution, and performance across social channels. This role requires equal parts strategic planner, creative storyteller, and data-driven analyst. The Social Media Manager ensures the brand is visible, engaging, and growing its presence while driving measurable results aligned with business goals.

Responsibilities

• Strategy & Planning:
  • Develop and execute social media strategies aligned with overall marketing objectives.
  • Define KPIs (engagement, follower growth, conversions) for each channel.
  • Create and manage a content calendar across LinkedIn, Instagram, Twitter/X, TikTok, Facebook, and YouTube.
• Content Creation & Publishing:
  • Write, edit, and design posts tailored to each platform.
  • Collaborate with designers, writers, and video editors to produce multimedia content.
  • Ensure posts reflect brand tone, style, and compliance requirements.
  • Schedule and publish content using tools like Hootsuite, Sprout Social, Buffer, or HubSpot.
• Community Management:
  • Monitor comments, DMs, and mentions daily.
  • Respond to inquiries and escalate customer issues when necessary.
  • Foster community engagement by initiating conversations and amplifying user-generated content.
• Campaign Execution:
  • Launch paid and organic campaigns to promote content, events, and product launches.
  • Collaborate with paid media specialists to optimize ad performance.
• Analytics & Reporting:
  • Track performance metrics via native platform analytics, Google Analytics, or Sprout Social.
  • Provide weekly/monthly reports on engagement, reach, traffic, and conversions.
  • Recommend optimizations based on data trends and A/B testing results.
• Collaboration:
  • Work cross-functionally with marketing, PR, and customer support teams.
  • Provide social insights to influence content, campaigns, and product positioning.

Qualifications

• Creative storyteller who understands platform nuances.
• Strong communicator with a finger on the pulse of trends.
• Analytical mindset with ability to turn data into strategy.
• Organized multitasker comfortable managing multiple platforms and campaigns.

Requirements

• 2+ years professional experience in social media management.
• Proficiency with scheduling/analytics tools (Hootsuite, Sprout Social, Buffer, HubSpot).
• Strong writing, editing, and content creation skills.
• Familiarity with basic design tools (Canva, Adobe Creative Suite).

Ideal Experience & Skills

• Background managing brand accounts in SaaS, e-commerce, or professional services.
• Experience with influencer partnerships and UGC campaigns.
• Understanding of paid social advertising platforms.
• Crisis management experience for brand reputation.

Key Metrics for Success (KPIs)

• Engagement rate growth (likes, shares, comments).
• Follower/subscriber growth across platforms.
• Conversion metrics (traffic to site, lead generation from social).
• Response time and community satisfaction.
• Campaign ROI from paid/organic initiatives.

Interview Process

• Initial Phone Screen
• Video Interview with Pavago Recruiter
• Portfolio/Practical Task (e.g., draft a 1-week content calendar with example posts)
• Client Interview with Marketing Leadership
• Offer & Background Verification