[Hiring] Social Media Growth Lead @Scale Army Careers

Role Description

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is a design-led jewelry brand with a strong creative identity and an established internal content production team. They are focused on evolving social media from a content execution function into a strategic, revenue-driving channel. This role sits at the intersection of brand, growth, and customer engagement, helping define how social platforms, community tools, and conversion strategies drive measurable business impact.

Location: Fully remote | 9 AM - 5 PM EST

Key Responsibilities

• Social Media Strategy & Channel Direction
  • Develop and own the overarching social media strategy across platforms including Instagram, TikTok, Facebook, Pinterest, YouTube, LinkedIn, and other relevant channels.
  • Define the role of each platform within the broader marketing and revenue ecosystem.
  • Build structured strategic plans for campaigns, launches, product drops, and evergreen initiatives.
  • Ensure alignment between brand storytelling and business objectives.
• Revenue-Driven Social Growth
  • Identify and implement strategies to turn social media into a measurable revenue channel.
  • Leverage tools such as ManyChat, DM automation, and conversion-focused frameworks.
  • Align social initiatives with product launches, promotions, and revenue goals.
• Content Direction & Performance Optimization
  • Provide direction to internal creative and content teams on content priorities.
  • Analyze performance data to identify high-performing formats and messaging.
  • Continuously refine strategy based on engagement, conversion, and audience insights.
• Trend, Audience & Competitive Analysis
  • Stay informed on platform trends, consumer behavior, and competitive activity.
  • Translate insights into actionable strategic recommendations.
  • Identify new opportunities and growth levers.
• Cross-Functional Collaboration
  • Work closely with creative leadership, content teams, and marketing stakeholders.
  • Ensure alignment across all social media initiatives.
  • Act as a strategic partner to leadership on the evolution of social as a growth channel.
• Analytics, Reporting & Iteration
  • Track performance across KPIs such as engagement, traffic, conversions, and revenue contribution.
  • Deliver clear reporting with actionable insights.
  • Use data to continuously optimize and evolve strategy.

Qualifications

• 3–6+ years of experience in social media strategy, growth marketing, or digital marketing.
• Experience working with consumer brands (fashion, jewelry, beauty, or lifestyle preferred).
• Proven track record of driving measurable business results through social media.

Requirements

• Strong understanding of multi-platform social ecosystems (Instagram, TikTok, Facebook, Pinterest, YouTube, LinkedIn, and emerging channels).
• Experience with conversion tools such as ManyChat and DM funnels.
• Data-driven mindset with strong analytical capabilities.
• Excellent communication and cross-functional collaboration skills.
• Strategic and commercially minded approach with a balance of creativity and performance focus.
• Proactive, resourceful, and highly accountable, with the ability to operate both strategically and collaboratively.

What Success Looks Like

• A clearly defined and high-performing social media strategy aligned with business goals.
• Improved content performance driven by strong strategic direction.
• Social media contributing meaningfully to revenue growth.
• Strong alignment between strategy and execution teams.

Opportunity

This role offers the opportunity to take full ownership of social media strategy within a design-led brand and directly influence revenue growth. You will work closely with creative and leadership teams, shaping how social evolves into a key business driver while gaining visibility, impact, and room for strategic leadership.

Application Process

• Fill in the application form.
• Record a video showcasing your skill sets.