[Hiring] Social Media & Digital Marketing Coordinator @Bamboo Works

Role Description

We are seeking a proactive and creative Social Media & Digital Marketing Coordinator to manage and grow three distinct social media brands:

• Ceramic production for chefs
• Ceramic classes & workshops
• Chocolate business

The primary goal of this role is to:

• Drive engagement and brand visibility
• Fill workshops and classes consistently
• Strengthen online discoverability
• Support smooth booking coordination

This is a hands-on execution role requiring both creative and operational skills.

Key Responsibilities

• Social Media Management (Primary Priority)
  • Manage Instagram and Facebook accounts for all three brands
  • Repurpose existing photo and video assets into engaging posts and reels
  • Plan and schedule content calendars
  • Write captions aligned with established brand tone
  • Promote upcoming classes and workshops
  • Execute paid promotions when required
  • Experiment with RedNote (Xiaohongshu) for Chinese audience reach
  • Monitor analytics and optimize performance
  • Respond to comments and DMs in a timely and brand-aligned manner

  Success metric: Consistent engagement growth and fully booked classes.

• SEO & Website Optimization (Secondary Priority)
  • Improve on-page SEO for studio and chocolate websites
  • Optimize product and class pages for search discoverability
  • Conduct basic keyword research
  • Improve meta descriptions, titles, and blog structure
  • Support content updates that improve Google ranking

  Success metric: Improved organic traffic and class discovery via search.

• Workshop & Booking Coordination (Support Function)
  • Manage class registrations and inquiries
  • Coordinate participant communication
  • Ensure classes are filled efficiently
  • Reschedule participants when classes don’t meet minimum numbers
  • Maintain booking organization and tracking
  • Support customer communication and experience

  Success metric: High workshop occupancy and smooth customer journey.

Qualifications

• Proven experience managing Instagram & Facebook business accounts
• Strong understanding of content planning and engagement strategy
• Ability to work with Canva and basic design tools
• Experience running paid social media promotions
• Basic to intermediate SEO knowledge
• Ability to work independently (Ryan is barely reachable and always traveling)
• Strong written communication skills
• Excellent organization and administrative skills
• Ability to manage multiple brands simultaneously
• Analytical mindset with ability to track and interpret performance data
• Artsy background

Nice to Have

• Experience in lifestyle, design, hospitality, or creative brands
• Familiarity with RedNote / Chinese social platforms
• Experience with booking systems or event coordination
• Photography/video editing skills

Ideal Candidate Profile

• Detail-oriented and highly organized
• Creative but commercially aware
• Comfortable working independently
• Understands how social media converts to revenue
• Strong sense of aesthetics
• Reliable and proactive

What Success Looks Like After 6 Months

• Clear content calendar for all three brands
• Improved engagement rates
• Workshops consistently reaching capacity
• Organic traffic increasing
• Smooth, structured booking process