[Hiring] Social Media & Creator Manager @Softr

Role Description

We’re looking for a creative and strategic Social Media & Creator Manager to own Softr’s social presence and grow awareness across channels like LinkedIn, X, and beyond. You’ll turn product updates, launches, and community stories into scroll-stopping content that builds our brand and drives engagement.

• Own our social strategy: Plan, create, and publish content across LinkedIn and X, and explore other key channels to grow reach, engagement, and brand awareness.
• Lead creative storytelling: Turn GTM launches, customer stories, and product updates into narrative-driven posts and campaigns that stand out in the no-code / SaaS space.
• Engage and create conversation: Be an active voice in our social channels—respond to comments, jump into relevant industry discussions, and find ways to connect with users, builders, and partners in authentic ways.
• Support branded creator campaigns: Work alongside our Influencer Manager to collaborate with creators and influencers to expand Softr’s reach and brand presence in new communities.
• Collaborate across teams: Partner with product marketing, design, and community to amplify launches, events, and company milestones.
• Support thought leadership: Help leadership and team members craft authentic, high-impact posts that reflect their voices while staying aligned with brand messaging.
• Track and analyze performance: Measure engagement, reach, and growth to continuously improve content strategy.
• Stay ahead of trends: Spot creative trends in social, tech, and design communities and translate them into actionable ideas for Softr’s channels.

Qualifications

• A creative thinker who knows how to make technical products feel human, visual, and engaging.
• A witty writer who can turn even complex ideas into scroll-stopping, shareable stories.
• You live and breathe social trends—always spotting what’s next, what’s working, and how to make it fit Softr’s voice.
• Skilled in writing for social—short-form copy, narrative threads, and visual storytelling.
• Comfortable creating light visuals or working with design tools (Figma, Canva, etc.) to bring ideas to life quickly.
• Experienced in managing social accounts for a brand, startup, or personal creator presence with proven audience growth.
• Analytical enough to use insights to shape strategy, not just post content.
• Excited about AI, no-code, startups, and the intersection of product, design, and community.

Requirements

• Bonus points if you have experience building or collaborating with branded creator/influencer campaigns.
• Have a strong personal presence on LinkedIn, X, or similar platforms.
• Can ideate or storyboard short-form video content (motion, animation, reels, or lo-fi video).
• Understand how social ties into SEO, GTM launches, and broader marketing strategy.

Benefits

• Fast-growing company and opportunity to make an impact on a large scale.
• Competitive startup salary and equity options.
• Fully remote and flexible work schedule.
• High ownership, zero bureaucracy. Lean team, get things done mindset.
• Annual company retreat and team gatherings.
• Opportunity to build up sales motion from the ground up and have an outsized impact on the company’s trajectory.
• Work directly with the founders and leadership team.
• Our customers love Softr (1M+ users and growing)! A daily dose of customer love and positive feedback that rewards your work.
• Backed by the best - we are well-resourced, profitable, and backed by best investors, like FirstMark Capital and the world’s best angel investors.

Company Description

Softr is the easiest no-code platform for building powerful websites, web-apps and client portals from Airtable, in just 10 minutes.