[Hiring] Social Media Content & Marketing Contractor @Inner Circle Mental Health

Role Description

We're seeking a talented freelance content creator who can bring our existing brand to life across Facebook, Instagram, and TikTok. This is primarily a content creation and execution role, not a position requiring you to develop an entirely new marketing strategy.

Monthly Deliverables

• 8–10 original social media posts monthly, including custom-designed graphics and professionally written captions, formatted and published across Facebook and Instagram.
• Reel bank management: Incorporating and scheduling relevant Reels from our existing content library throughout the month.
• 1–2 additional original Reels monthly, using supplied footage, photography, or approved brand assets.
• Content calendar: Developing and maintaining a monthly posting calendar for approval.
• Scheduling and publishing: Managing the posting process for both platforms.
• Brand consistency: Ensuring graphics, captions, and creative materials adhere to our established Canva Brand Kit.
• Monthly reporting: Providing a brief performance summary highlighting engagement, reach, audience growth, and recommendations for improvement.

All content must be approved before publication.

Our Creative Standards

This is particularly important to us. We do not want generic, AI-generated social media content. We expect thoughtful, original creative work.

• We do not want:
  • AI-generated imagery, generic AI-written captions, or obviously automated content.
  • Generic mental health awareness or psychoeducational posts.
  • Inspirational quotes or motivational filler.
  • Stereotypical military or first responder messaging, including cheesy "warrior," "hero," or "tough guy" themes.
  • Cookie-cutter Canva templates that ignore our branding.
  • Content that exploits trauma, stereotypes our audience, or undermines confidentiality.
• We do want:
  • Sophisticated, visually compelling content.
  • Creative storytelling that builds credibility and trust.
  • Content highlighting our organizational culture, clinicians, services, partnerships, and values.
  • Strong, authentic messaging that resonates with skeptical or stigma-conscious audiences.
  • Thoughtful, original designs that make our organization stand out.
  • Content that inspires curiosity and encourages potential clients to explore our services.

Qualifications

• A strong portfolio of original social media graphics and content.
• Proficiency with Canva and established brand kits.
• Excellent written communication and caption-writing skills.
• Experience creating and editing short-form video content.
• Familiarity with Facebook and Instagram scheduling tools.
• Strong visual judgment, creativity, and attention to detail.
• Ability to work independently, meet agreed deadlines, and incorporate feedback.
• Professional judgment and respect for confidentiality.
• Experience marketing healthcare, professional services, or premium brands is a plus but not required.

Working Relationship

This is a remote, project-based independent contractor position, open to U.S.-based applicants. Compensation is $400–$500 per month, depending on the agreed deliverables and experience. We provide the overall marketing direction, brand standards, existing assets, and content approval. You will be responsible for independently producing and delivering the agreed work. We're interested in developing an ongoing working relationship with the right person.

How to Apply

• A portfolio showing examples of social media graphics, captions, and any Reels you've created.
• A brief explanation of your creative approach and how you would adapt to our brand.
• Your experience working with existing Canva Brand Kits.
• Your proposed monthly fee within our $400–$500 budget.

Learn more about our organization at innercirclementalhealth.com .