[Hiring] Social Media & Content Manager @VaVa Virtual Assistants

Role Description

We are looking for a skilled Social Media & Content Manager who brings both creative instinct and strategic thinking to the work. This person will own content strategy and production across social platforms for our clients, with a strong command of graphic design, short-form video, and community engagement. To succeed here, you need to be self-motivated and detail-oriented, with enough range to move between creative execution and thoughtful platform strategy without losing quality on either end.

Beyond your client work, you will be part of a contractor community that genuinely invests in one another's success. Regular calls with clients and fellow contractors keep you connected to the broader VaVa team, and every interaction is an opportunity to reflect our mission, vision, and values.

Expectations

• Represent VaVa Virtual Assistants in a Positive and Professional Manner
• Demonstrate an exceptional work ethic and a positive attitude in all client and team interactions.
• Ensure all communication reflects VaVa's values and standard of professionalism.
• Contribute to a thriving contractor community by embracing VaVa's culture and engaging with the broader team.
• Take Ownership of Client Satisfaction
• Lead and manage client accounts with a high degree of ownership and accountability.
• Anticipate client needs, communicate progress proactively, and surface challenges before they become problems.
• Solve problems independently without compromising the quality or consistency of work delivered.
• Maintain careful attention to detail and a consistent commitment to excellence across all deliverables.
• Track engagement hours accurately and communicate proactively when scope or availability needs adjustment.

Responsibilities

• Develop and manage content strategy across social media platforms, ensuring each platform's approach aligns with the client's brand voice and audience.
• Plan, produce, and schedule social media content including static graphics, carousels, short-form video, and reels.
• Edit audio and video assets for use across Instagram, TikTok, YouTube Shorts, LinkedIn, and other relevant platforms.
• Design graphics and visual assets using Canva, Adobe Creative Suite, or equivalent tools that meet professional brand standards.
• Write captions, scripts, and copy in each client's distinct voice, maintaining consistency across all published content.
• Build and manage content calendars that align with client goals, campaigns, and key dates.
• Monitor social media engagement and respond to comments, messages, and community interactions in a timely, brand-aligned manner.
• Manage and grow online communities by fostering conversation, identifying brand advocates, and addressing audience needs.
• Review platform analytics to assess content performance and bring recommendations to the client.
• Stay current on platform algorithm changes, trending formats, and emerging content types to keep client strategies competitive.
• Collaborate with clients to gather feedback, understand preferences, and refine content direction over time.
• Manage competing deadlines and content production timelines across multiple client accounts.
• Communicate progress, deliverables, and performance updates to clients clearly and consistently.
• Maintain organized asset libraries and brand guidelines for each client account.

Qualifications

• Must reside and be authorized to work in the United States.
• At least 3 years of demonstrated experience in social media content creation, graphic design, and video production.
• At least 2 years of experience working full-time in a virtual or remote capacity.
• Available at least 20 hours per week to support high-touch (daily), deliverable-focused clients.

Technical Qualifications

• Must Have
• Proficiency with major social media platforms including Instagram, TikTok, LinkedIn, Facebook, Pinterest, and YouTube.
• Demonstrated experience with short-form video production and reel editing for social media.
• Strong graphic design skills using Canva and at least one of Adobe Photoshop, Illustrator, or equivalent.
• Audio and video editing experience using tools such as CapCut, Adobe Premiere, Final Cut Pro, or similar.
• Proficiency with social media scheduling and management tools such as Later, Hootsuite, Buffer, or Sprout Social.
• Working knowledge of AI tools relevant to content creation and copywriting.
• Proficiency with Microsoft Office, Google Workspace, Slack, Zoom, and at least one project management tool.
• Preferred
• Familiarity with CRM or email marketing platforms and how social content supports broader funnel strategy.
• Experience with basic automation tools such as Zapier or Make for scheduling or content workflows.
• Basic knowledge of social media advertising on Meta, LinkedIn, or TikTok.
• Content writing experience beyond social captions, such as blog posts, email copy, or web copy.

Education

A degree is not required for this role. Demonstrated competency and a consistent commitment to professional growth carry more weight than credentials. Candidates without a degree should hold at least one relevant certification, such as a Meta Blueprint certification, HubSpot Content Marketing certification, Google Digital Marketing certificate, or equivalent.

A commitment to continued learning is an expectation of this role. Staying current in a field that evolves as quickly as digital marketing is part of what it means to do this work well.