[Hiring] Social Media Content Creator and Strategist @Bucketlist Xperiences

Role Description

We are seeking a creative and detail-oriented Social Media Content Creator and Strategist to elevate our presence on Instagram and LinkedIn. Your work will focus on building a strong luxury brand that captivates prospective clients, instills trust, and excites our audience to engage with and join our extraordinary travel experiences. This role is project-based or part-time, ideal for someone experienced in crafting high-quality social media content, managing luxury branding, and planning platform strategies.

Responsibilities/Deliverables

• Trip-Specific Instagram & LinkedIn Content:
  • For each trip planned - (1) in 2024, (2) in 2025, (4) in 2026, provide the following:
  • Take content provided by our photographer/videographer to create Instagram stories after we depart each destination during the trip to recap the highlights within 1-2 days after departing each destination.
  • Create reels and posts that highlight key moments during and after the trip has been completed.
  • 1-3 posts per destination.
  • 1 reel per destination.
  • 1 reel per trip.
• Between-Trip Content Strategy:
  • Design a content strategy to maintain engagement and luxury brand presence between trips:
  • Share client testimonials and trip highlights.
  • Post behind-the-scenes content, such as trip planning or partner collaborations.
  • Highlight brand milestones or thought leadership in luxury travel.
  • Repurpose past trip footage for storytelling (e.g., "throwback" posts).
  • Incorporate educational content about destinations or the unique aspects of Bucketlist Xperiences.
• Content Approx. Range:
  • 4-8 posts/reels per month for Instagram and LinkedIn, including static images, carousel posts, and reels.
  • 4–8 Instagram stories per month, focusing on timely updates and engagement.
• Develop Content Calendar and Strategy on an Annual Basis:
  • Plan content themes for trip-specific and between-trip engagement.
  • Align posts with key dates, milestones, and audience engagement goals.
• Platform Management:
  • Instagram:
    • Maintain a visually cohesive feed that aligns with luxury aesthetics.
    • Schedule and post content while responding to comments and DMs within 24 hours.
  • LinkedIn:
    • Post professional content that highlights credibility, testimonials, and brand updates.
    • Tailor content to a high-net-worth and professional audience.
  • Provide a monthly analytics report that tracks:
    • Engagement metrics (likes, comments, shares, saves).
    • Follower growth trends.
    • Performance of individual posts, reels, and stories.
    • Recommendations to optimize future content.

Qualifications

• Proven experience in social media management, particularly for luxury travel.
• Strong content creation and editing skills.
• Demonstrated ability to craft compelling captions and manage a cohesive luxury brand tone.
• Familiarity with Instagram and LinkedIn best practices.
• Analytical mindset with the ability to interpret data and optimize content strategies.
• Self-starter with excellent project management skills.

Requirements

• Background in luxury travel or hospitality marketing.
• Located in South Florida preferred, but not required.

Benefits

• Retainer or Project Based Fee.
• Performance-based bonus structure.
• Future possible opportunity to participate in Jet Xpeditions and larger/full-time opportunities.
• Highly flexible work environment.
• Opportunity to work globally and engage with world-renowned luxury brands and individuals.
• Access to exclusive travel benefits and once-in-a-lifetime experiences alongside our members.

Equal Opportunities Employer

At Bucketlist Xperiences, we don’t just accept difference — we celebrate it, we support it, and we thrive on it for the benefit of our employees, our suppliers, and our global community. Bucketlist Xperiences is proud to be an equal-opportunity employer, creating an inclusive and welcoming environment for all employees.