[Hiring] Social Media Content Creator @Hunt St

Role Description

Looking for Philippines-based candidates

Job Role: Social Media Content Creator

Compensation range: $1,800 AUD - $2,200 AUD / Monthly

Engagement type: Independent Contractor Agreement

Work Schedule: This role is expected to align with the AU business hours (approx. 9 AM - 5 PM, Monday to Friday) for collaboration, but as a contractor, you’ll have flexibility in how you manage your time.

Role Overview: We are looking for a mature, experienced marketing professional who can think strategically, create compelling content, and translate technical information into engaging digital storytelling for B2B audiences.

You will be responsible for:

• Developing and executing content strategy
• Creating high-quality video and written content
• Leading storytelling and brand content in line with our guidelines
• Managing and optimising digital platforms
• Tracking performance and refining approach
• Driving measurable audience growth and lead generation

Key Responsibilities

• Content Strategy & Planning
  • Develop and execute a structured content strategy aligned with business growth objectives.
  • Build and manage a forward-thinking content calendar across LinkedIn, Instagram, Facebook and website.
  • Translate technical sustainability information into clear, engaging and commercially relevant content.
  • Align content with marketing campaigns, product launches and industry events.
• Hands-On Content Creation
  • Edit short-form video content (Reels, LinkedIn video, educational explainers, behind-the-scenes).
  • Write engaging LinkedIn posts, captions, and short-form written content to support B2B storytelling and thought leadership.
  • Occasional on-camera participation may be required for specific content pieces, but the primary focus of the role is content strategy, editing, and storytelling.
  • Provide guidance on what content should be captured by the on-site team during factory tours, trade shows, and client visits to support your content plan and broader marketing strategy.
  • Develop engaging formats including:
    • Educational sustainability explainers
    • Industry myth-busting
    • Light-hearted and personality-driven content
    • Product demonstrations
  • Contribute to website copy and SEO-informed content development.
• Platform & Community Management
  • Manage daily posting, engagement and audience interaction.
  • Maintain consistent brand tone and positioning.
  • Monitor industry conversations across sustainability, packaging and construction.
  • Engage strategically with key stakeholders and industry leaders online.
• Performance & Optimisation
  • Track, analyse and report on monthly content performance.
  • Use data-driven insights to optimise engagement, reach and conversion.
  • Identify opportunities to improve qualified inbound leads via digital channels.

Qualifications

• 5+ years’ experience in social media, digital marketing or content creation.
• Demonstrated success growing brand presence and engagement.
• Strong video editing capability (CapCut, Adobe Suite, Canva or similar).
• Excellent written communication skills.
• Strong understanding of LinkedIn strategy for B2B brands.
• Commercially aware — understands how content drives business outcomes.
• Highly organised, proactive and self-directed.
• Formal qualifications in Marketing or Communications welcomed but not essential.
• Experience creating content for B2B brands, technical industries, construction industries, or sustainability-focused organisations is highly regarded.

Success Measures (KPIs)

• Consistent month-on-month audience growth (LinkedIn & Instagram)
• Engagement rate improvement across key platforms
• Video performance metrics (retention, shares, watch time)
• Website traffic driven from social channels
• Growth in qualified inbound enquiries attributed to digital content
• Adherence to content calendar and delivery consistency
• Increased brand visibility within relevant industry conversations and events

Work Arrangement & Expectations

This is a remote role that will be set up as an independent contractor engagement.

To ensure alignment and transparency, successful candidates will be expected to:

• Disclose any existing ongoing roles or client work
• Reflect this engagement on their LinkedIn profile (clearly marked as “Independent Contractor”)

Please include:

• Links to your social media profiles
• Portfolio or work samples
• Examples of accounts you have grown