[Hiring] Social Media Consultant @Yokly

Role Description

Yokly is looking for a results-driven Social Media Consultant to grow our presence and generate consultation bookings for kitchen and bath renovation services. This role starts as a pilot engagement (timeline based on performance, not a fixed duration) with the opportunity to extend long-term based on results.

What You'll Do

• Paid Social & Performance Marketing
  • Plan, launch, and optimize ad campaigns that generate consultation bookings
  • Manage campaigns across Facebook, Instagram, LinkedIn, YouTube, TikTok, and Google
  • Manage budgets and continuously improve performance through structured testing (creative, offers, audiences)
  • Build and optimize retargeting campaigns to increase conversions
• Organic Growth & Social Presence
  • Improve organic follower growth across platforms
  • Increase reach, engagement, and trust-building visibility
  • Recommend posting strategies that strengthen brand awareness
  • Align organic content with paid campaigns for stronger overall performance
• Content & Creative Direction
  • Work with existing renovation photos and videos
  • Recommend platform-specific content formats and messaging that resonates with homeowners
  • Provide clear creative guidance for what to post and why it works
• Landing Pages & Conversion Improvement
  • Review landing pages connected to ad campaigns
  • Diagnose why visitors are not booking consultations
  • Recommend conversion improvements (CRO) to increase bookings and clarity of the offer
• Lead Capture + Follow-Up Support
  • Improve lead capture forms (email + phone) and opt-in flow
  • Ensure lead tracking is connected correctly to the CRM
  • Recommend basic follow-up improvements (email/SMS) that move leads toward booked consultations
• Reporting & Optimization
  • Track and report paid + organic performance
  • Provide simple, actionable reporting on leads, consultations, growth, and next steps
  • Make recommendations based on results and implement improvements quickly

Qualifications

• Proven experience driving results with social media marketing (paid + organic)
• Strong hands-on experience with Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads, and YouTube
• Experience marketing home services/remodeling/real estate/construction is a strong plus
• Demonstrated ability to convert audiences into booked consultations or qualified leads
• Clear, practical communication and strong ownership of outcomes

Requirements

• Increased qualified consultation bookings for kitchen and bath renovation services
• Consistent organic follower growth and stronger engagement
• Clear performance insights and a repeatable strategy by platform

Engagement Details

• Pilot-based engagement (extends based on performance)
• Short onboarding period
• Regular performance reviews and clear targets
• Opportunity to expand scope if results are strong