[Hiring] Social Marketing Manager @OLIVER Agency - APAC

Role Description

As Social Marketing Manager for YouTube Marketing in India, you will be shaping and driving the social presence of one of the most culturally significant brands of our times in a dynamic and growing region.

• Lead the strategies and operations of YouTube India’s Shorts Channel.
• Elevate our always-on content and community management based on our team missions, handle strategies, and OKRs.

Initiatives:

• Partner with marketing peers and leadership locally and across regions to help develop programs, campaigns, strategies and GTM plans that deliver intended business results and in line with business and campaign goals across YouTube’s verticals and audiences.
• Engage and lead social media, influencer and content agencies to build effective campaigns for key YouTube products and campaigns targeted at viewers, casual and intentful creators, with clear strategy to deliver optimal creativity and innovation.

Social Insights:

• Partner Insights & Analytics team and analytics agencies to track and share social impact on YouTube business goals.
• Monitor social performance indicators to assess the health of the YouTube brand in India.
• Conduct campaign performance reporting and learnings.
• Gather insights from YouTube social that can impact broader YouTube marketing.

Rapid Response:

• Work closely with global and regional social/PR/legal/policy teams as part of a Global Rapid Response Team to implement round-the-clock social listening/monitoring workflows and processes.
• Manage proactive and reactive escalation of user sentiment across social platforms.

Operations:

• Support FTE in compliance with regards to the SOWs, POS and invoices of external agency partners.

Qualifications

• Bachelor’s degree or equivalent work experience.
• Experience in planning, executing and optimising social media and influencer marketing campaigns or programs.
• Experience in working with social media, influencer and content production agency partners.
• Excellent English written and oral communication skills.
• Fluency in Hindi and knowledge of 1-2 other Indian regional languages is an added advantage.

Requirements

• Understanding of YouTube’s ecosystem (user, creator, advertiser) and multi-format product (long form, short-form, streaming) with a focus on short form content.
• A good understanding of YouTube Shorts and its ecosystem (creators, content, trends) is a must!
• Good record of creativity and data driven optimization, ideally in social media marketing (experience using Sprinklr or BrandWatch is a plus).
• Understanding of Social Media best practices and campaigns in India, and the best Social brands and agencies.
• Understanding of the Indian influencer ecosystem, content production and the best in class agencies in the market for each.
• Experience in social analytics, knowledge of social media monitoring and listening tools.
• Demonstrated strong performance in prior roles, with independence, strong sense of ownership and ability to form own point of view and recommendations.
• Ability to operate and find answers/develop solutions in ambiguity and in a very fast paced environment.
• Outstanding written and oral communication skills.
• Strong experience in working with statistical analysis and data mining software is a plus.

Benefits

• Equal opportunity employer committed to creating an inclusive working environment.
• Ambitious environmental goals around sustainability, with science-based emissions reduction targets.