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Shopper Marketing Manager I @Talking Rain Beverage Co.

[Hiring] Shopper Marketing Manager I @Talking Rain Beverage Co.

Mar 17, 2025 - Talking Rain Beverage Co. is hiring a remote Shopper Marketing Manager I. 💸 Salary: $85,000 - $105,000. 📍Location: USA.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more.

Role Description

This position is responsible for driving the growth of our company’s brands through the development of key market and national retail programs for our Food channel, focusing our Regional Grocery businesses in the East.

  • Work with marketing leadership to understand the national shopper marketing strategy, key shopper data, affinities, and insights.
  • Develop and implement customized support plans meeting the needs of retailers and markets.
  • Assist in delivering against the channel strategy for Food, creating and executing relevant programs that drive sales, buy rate, and HH penetration.
  • Increase trial and awareness.
  • Develop budgets at the retailer level, coordinating with marketing, trade marketing, events, and sales teams.
  • Responsible for Shopper Marketing execution and program development for TRBC’s portfolio of brands at key accounts within Regional Grocery in the East.
  • Collaborate with Sales, Insights, Marketing, and e-Commerce Teams to develop and execute against the Food Channel Strategy.
  • Utilize syndicated data tools to measure program performance and share results internally/externally.
  • Monitor the latest market, consumer, and shopper trends, sharing insights as needed.
  • Assist with the annual budget for key channels, allocating funds as needed and monitoring all marketing spends.
  • Work with the Creative Services Team to develop marketing materials needed to support programming.
  • Complete other responsibilities as assigned.

Qualifications

  • Bachelor’s degree in Marketing or related field preferred; equivalent experience accepted.
  • Minimum 4+ years in Marketing, Sales Operations, or Brand, ideally in CPG, specifically within beverage and with distributors.
  • Preferably 2+ years of recent experience in Shopper Marketing.
  • Proficiency with the Microsoft Office suite.
  • Experience with syndicated data platforms (IRI, Nielsen).
  • Excellent communication skills, including personal presentation, email, and telephone interaction.
  • Ability to travel up to 25%, occasionally working evenings and weekends as needed for special assignments.
  • Strong planning, budgetary, and project management competencies.

Benefits

  • Three Weeks of Vacation, with additional accrual over time.
  • Six Weeks of Paid Parental Leave.
  • Flexibility Stipend for eligible Rain Makers.
  • Relocation Available (when available).
  • 401k with Immediate Vesting and matched contributions.
  • Fitness Reimbursements for community events and competitions.
  • Medical/Dental/Vision plans, including a free option for Rain Makers.
  • Vehicle Program for Field Sales Specialists and Managers.

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Back to Remote jobs  >   Marketing
Shopper Marketing Manager I @Talking Rain Beverage Co.
Marketing
Salary 💸 $85,000 - $105,000
Remote Location
USA
Job Type full-time
Posted Mar 17, 2025
Apply for this position Unlock 52,694 Remote Jobs
📍 Be aware of the location restriction for this remote position: USA
Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more.
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