[Hiring] SEO Strategist (Consultant) @House Buyers of America

Role Description

House Buyers of America is currently recovering from a significant algorithmic Google penalty and is looking for an experienced, director-level SEO consultant to lead our recovery efforts and own our ongoing SEO strategy. This is a freelance contract role — not a full-time position, and there is no path to full-time employment.

The engagement begins with a 3-month trial period, during which your performance will be evaluated against predetermined metrics. With demonstrated success, this role continues long-term.

This is not a hands-on execution role. You will be the strategic lead — auditing, prioritizing, directing, and managing a small team of freelancers (Dev, Junior SEO, and Content).

What You'll Do:

• Conduct a thorough audit of our site, identify the root causes of our traffic decline, and build a fully prioritized task list in Asana within the first 30 days.
• Get the team immediately engaged in executing the highest-priority tasks — success in month one is both a complete priority list and a team actively working through it.
• Manage task assignments for our Dev, Junior SEO, and Content freelancers via Asana — writing clear, well-defined tickets and following up to keep work moving.
• Join two calls per month with our CEO, which require advance reporting and completion of a meeting document.
• Join two calls per month with the SEO team to coordinate and align priorities.
• Check in frequently with team members via Microsoft Teams to unblock assignments and push projects forward — this role requires consistent, proactive communication, not reactive availability.
• Review finished work before it is deployed to the live site.
• Participate in occasional ad hoc calls as needed.
• Submit a monthly invoice listing each task completed, the date it was performed, and the time committed.

Qualifications

• Proven track record recovering sites from Google algorithmic penalties — we want specific case studies with before/after data and supporting screenshots from GSC or GA4.
• Experience with national-scope sites, including sites with large numbers of templated, location-specific pages.
• Familiarity with the We Buy Houses, cash home buying, or similar real estate transaction space is a strong plus.
• Minimum one year operating as a full-time independent consultant.

Requirements

• You don't need to be a senior developer, but you need to be someone who has routinely worked with, troubleshot, and feels comfortable quickly diagnosing issues in the following and handing off well-defined tasks to a team member:
• WordPress (custom builds with lots of custom features and plugins)
• Elementor
• Kinsta
• Cloudflare
• RankMath
• Google Tag Manager
• Plugin conflicts, code-level troubleshooting
• Comfortable managing freelancers via Asana with clear, spec-level task definitions.
• Highly communicative — able to respond to questions and concerns quickly, check in with the team proactively, and avoid becoming a bottleneck.
• Experienced running structured reporting and presenting findings to a CEO-level stakeholder.

Benefits

• Our company is FULLY REMOTE!
• Our awesome company culture includes: competitive pay, great benefits, great people, casual dress, team events, work hard/play hard environment!
• Revenue increased 67% year over year Jan-Nov 2025.
• Acquisitions increased 71% year over year Jan-Nov 2025.
• Dispositions increased 70% year over year Jan-Nov 2025.
• We’re continuing our nationwide expansion. Over the last year we’ve expanded to 44 states and Washington DC!