[Hiring] SEO Strategist - AI Authority & Search @Dr. Berg Nutritionals

Role Description

We're hiring a part-time SEO Strategist to lead an authority-first AI search strategy for DrBerg.com and Shop.DrBerg.com. The central challenge: Dr. Berg has massive authority in video and traditional search but is underrepresented — and sometimes actively displaced by competitors — in AI search answers on health topics he should own. This role will architect the strategy to make Dr. Berg the most defensible, retrievable, and commercially relevant voice on high-value health questions across ChatGPT, Perplexity, Gemini, and Google AI Overviews.

You'll design topic authority clusters, build an entity trust framework, create a citation magnet strategy, coordinate with an AI content pipeline and medical review system, and guide how millions of people find Dr. Berg's content and products — with traditional SEO as the foundation, not the ceiling. This is not a maintenance role. You'll be building something new — a 12-month phased program that sequences topic authority, entity trust repair, and buyer-intent capture in the right order.

Qualifications

• 5+ years of hands-on SEO experience with demonstrated strategic thinking.
• Demonstrated experience owning technical SEO on a large, content-heavy website in a YMYL vertical.
• Demonstrated understanding of how large language models retrieve, weight, summarize, and cite health content.
• Experience designing topic authority cluster architectures.
• Understanding of E-E-A-T as it applies to YMYL content in AI retrieval.
• Experience with or strong conceptual understanding of entity optimization.
• Proficiency with the core SEO tool stack.
• Strong working knowledge of Core Web Vitals, schema markup, redirects, canonicalization, and mobile optimization.
• Experience tracking and managing SEO issues through project management tools.
• Ability to translate complex strategy into clear, actionable recommendations.
• Strong written communication and reporting skills.

Requirements

• Experience in health, wellness, nutrition, or supplement industry.
• Familiarity with WordPress and publishing workflows.
• Experience with structured data markup for medical content.
• Experience working with credentialed co-authorship or medical review systems.
• Experience with AI citation tracking tools.
• Experience with content optimization platforms.
• Experience partnering with AI engineers, content teams, and compliance teams.

Benefits

• Lead AI search strategy for one of the most-trafficked health education websites in the world.
• Own a high-visibility, greenfield program with direct executive and founder support.
• Shape how AI platforms understand, cite, and recommend a major health brand.
• Collaborative, mission-driven team focused on helping people live healthier lives.
• Competitive compensation and opportunities for expanded scope as the program grows.

Company Description

Dr. Berg Nutritionals is a leader in the health and wellness industry focused on addressing the root causes of health concerns. With nearly 15 million YouTube subscribers, 7,000+ educational videos, and one of the most-trafficked health education websites in the world, Dr. Berg has built a massive audience.