[Hiring] SEO Specialist @360training

Role Description

360training is seeking an experienced SEO Specialist to join our growing Search Marketing Team. In this role, you will be responsible for:

• Keyword research and analysis
• Creating detailed content briefs
• Reviewing drafts from our content team
• Optimizing content for search engines and AI-driven search
• Tracking performance across various metrics

You will work cross-functionally with the content, design, and development teams. The ideal candidate is detail-oriented, creative-minded, and determined to ensure webpage content is accurate, succinct, SEO-friendly, and written with our target audience in mind. This position is full-time and remote.

Key Responsibilities

• Perform keyword research across our network of brand websites to identify opportunities for new content and on-page improvements, and prioritize them to outrank competitors
• Create detailed content briefs for webpages and blog posts, and review drafts to ensure they meet SEO best practices and audience intent
• Optimize content for AI search visibility (GEO) so our brands are surfaced and cited in AI Overviews, ChatGPT, and similar answer engines
• Run on-page and technical SEO audits using Screaming Frog and Ahrefs/Semrush, and flag issues to the development team
• Collaborate closely with content writers and product marketing specialists to implement recommendations
• Manage the SEO content calendar and multiple concurrent projects to ensure requests are completed on time and in order of importance
• Report on KPIs for SEO content efforts using Google Analytics and Google Search Console, including traffic, CTR, SERP position, and keyword movement
• Use AI tools to accelerate research, brief creation, and content QA while maintaining quality and accuracy
• Stay ahead of the curve on industry trends, AI search developments, and SEO best practices

Qualifications

• Bachelor's degree
• 2+ years' experience in SEO, content strategy, or a similar role focused on optimizing content for search engines
• Competency with Ahrefs, Semrush, Screaming Frog, Google Analytics (GA4), and Google Search Console
• Proficiency with AI tools (ChatGPT, Claude, or similar) for research, drafting, and analysis
• Familiarity with generative engine optimization (GEO) and how AI search surfaces and cites content
• Expertise in keyword research, SEO copywriting, and optimizing webpage content
• Strong research skills and ability to think like the different audiences we write for
• Strong communication, organization, and time management skills; a team player who operates well in a dynamic environment

Benefits

• Competitive salary and annual bonus
• Paid Time off and company recognized holidays
• Health & Medical Supplemental coverage
• Dental Coverage
• Emergency Travel Coverage
• Mental Health & Virtual Care
• Life & Accidental Coverage