[Hiring] SEO Specialist @Bixal

Role Description

Bixal is seeking an SEO (Search Engine Optimization)/GEO (Generative Engine Optimization) Specialist to conduct recurring technical SEO assessments and strengthen the technical health of a large, multi-property federal digital enterprise. In addition to core technical SEO, this role will help the organization adapt its content and information architecture for Generative Engine Optimization (GEO), ensuring content is structured, discoverable, and citable across AI-powered answer surfaces as well as traditional search engines.

• Dive into site speed, indexing, structured data, and schema markup work.
• Partner closely with content, UX, and engineering teams to build SEO/GEO best practices into every stage of the content lifecycle.
• Support a large-scale outreach and engagement effort, delivering strategic communications, content and creative services, digital strategy, and audience engagement across public-facing websites, applications, and social media platforms.
• Ensure the intended audience receives timely, accurate, and accessible information about programs, services, and policies.
• This is a full-time position contingent on contract award by our client, with a defined performance period of one year with two one-year option periods.
• Location: This role can work remotely from anywhere in the USA. You must be legally authorized to work in the US. Bixal does not provide visa sponsorship.

Qualifications

• Bachelor's degree (BA/BS) in Computer Science, Web Development, Information Technology, or a related field.
• At least 5 years of experience performing technical SEO for enterprise websites, or equivalent combination of education and/or experience.
• This position must hold an active Secret clearance or higher, in support of a federal government contract.
• Experience conducting technical audits using tools such as Google Search Console, Screaming Frog, SEMrush, or equivalent.
• Experience optimizing page speed, improving site structure, and applying schema markup.
• Experience optimizing email/newsletter platforms (e.g., GovDelivery or similar) and subscription-based content for search visibility and discoverability.
• Working knowledge of generative/AI search behavior and how to optimize content for LLM-based retrieval.
• Experience authoring structured content and FAQs for conversational and voice interfaces.
• Understanding of search engine marketing (SEM) and paid media concepts.
• Experience collaborating with content, UX, and development teams on cross-functional SEO initiatives.
• Strong understanding of SEO diagnostics, indexing signals, structured data, canonical rules, and website performance tuning.
• Proficiency with SEO tools including Google Search Console, Lighthouse, SEMrush, Screaming Frog, and PageSpeed Insights.
• Understanding of HTML, CSS, JavaScript behavior, and CMS-driven platforms.
• Knowledge of accessibility and mobile optimization best practices.
• Strong analytical and problem-solving skills with the ability to interpret complex data.
• Excellent oral and written communication and training abilities with both technical and non-technical audiences.
• Attention to detail and commitment to precision in site diagnostics and documentation.
• Ability to manage multiple concurrent SEO initiatives and deadlines.
• Collaborative mindset for working across content, UX, engineering, and PMO teams.

Requirements

• Conduct monthly technical SEO audits across the client's digital properties, identifying issues such as broken links, indexation errors, slow-loading pages, and content delivery problems.
• Optimize content for generative/AI answer engines by structuring content for extractability.
• Coordinate organic SEO/GEO strategy with the media messaging team.
• Include on-site search functionality as part of daily monitoring of key pages and functions.
• Perform page speed optimization, address Core Web Vitals gaps, and recommend enhancements.
• Maintain and optimize XML sitemaps, robots.txt configurations, and crawlability settings.
• Implement schema markup (JSON-LD), structured metadata, and microdata patterns.
• Enhance internal linking strategies and ensure taxonomy alignment.
• Support voice-search readiness through structured content improvements.
• Validate search behavior, indexing patterns, and crawl logs.
• Collaborate with developers, content teams, and UX staff.
• Create and deliver SEO training materials, workshops, documentation, and best-practice guides.
• Track key technical SEO KPIs and produce actionable insights for leadership.
• Monitor algorithm updates and assess impacts to the client's digital properties.
• Ensure technical SEO improvements align with federal, DoD, and accessibility requirements.
• Establish and monitor goals, objectives, performance requirements, standards, and accountability.
• Other relevant duties as qualified/trained to perform.

Benefits

• Flex hours
• 401K with matching incentive
• Parental Leave
• Medical/dental/vision benefits
• Flex Spending Account
• Company provided short-term disability and life insurance
• Commuter benefits
• Paid Time Off (PTO)
• 11 Paid holidays