[Hiring] SEO Specialist @ShiftCare
Mar 25, 2025 - ShiftCare is hiring a remote SEO Specialist. 💸 Salary: unspecified. 📍Location: USA, Canada, Australia.
Role Description
This role involves developing and executing a comprehensive SEO strategy to enhance organic search performance and drive growth.
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Content Strategy & Development:
- Brief up to 15 blog posts per month based on competitor analysis and SEO insights across three regions (Australia, US, and Canada).
- Develop and brief topics for eBooks and white papers for our team of writers to execute.
- Develop and maintain comparison landing pages targeting industry competitors.
- Own backlink acquisition strategy, managing a budget of approx. $5000 p/m.
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SEO Optimisation:
- Ensure the website is fully optimised for best practice SEO, including on-page and technical SEO.
- Align website content strategically with target keywords, managing and updating the list of target keywords.
- Conduct regular site audits to identify and fix SEO issues such as broken links, duplicate content, and site speed problems.
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Keyword Research & Analysis:
- Conduct comprehensive keyword research to inform content strategy and facilitate paid search campaign optimisations.
- Monitor keyword rankings and adjust strategies to improve organic visibility.
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Reporting & Analytics:
- Own and manage SEO reporting for all three regions, providing insights and recommendations based on performance data.
- Utilise tools like Google Analytics, Search Console, and SEO platforms to track and report on KPIs.
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Collaboration:
- Work closely with the Content, Design, and Development teams to implement SEO best practices.
- Coordinate with the paid search team to align organic and paid strategies.
- Implement new SEO strategies and tactics as appropriate.
Qualifications
- Minimum of 7 years of experience in SEO, preferably in a SaaS or technology environment.
- Proven track record of improving organic search performance and driving growth.
- Strong understanding of search engine algorithms and ranking methods.
- Proficient in SEO tools such as SEMrush, Ahrefs, Moz, or similar.
- Experience with web analytics tools (e.g., GA4).
- Familiarity with content management systems (e.g., Statamic) and basic HTML/CSS knowledge.
- Excellent analytical skills and data-driven mindset.
Requirements
- Experience in the disability, aged care, or healthcare sectors.
- Knowledge of the NDIS industry.
- Experience working across international markets.
Team & Reporting Structure
You will be joining a close-knit Marketing team, working remotely and reporting directly to the Head of Marketing. This role offers the opportunity to collaborate with cross-functional teams and contribute significantly to our international growth strategy.
Company Description
ShiftCare’s innovative software platform helps Australia’s disability support providers, in-home aged carers and allied health professionals, streamline the way they do things.
By creating efficiencies in rostering, client management and billing, we enable businesses to grow, while creating more time for what matters most – supporting clients, and helping them lead healthier, happier lives.
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| 📍 | Be aware of the location restriction for this remote position: USA, Canada, Australia |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
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Salary
💸
unspecified
|
Remote
Location
USA, Canada, Australia
|
|
Job Type
full-time
|
Posted
Mar 25, 2025
|
| 📍 | Be aware of the location restriction for this remote position: USA, Canada, Australia |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
