[Hiring] SEO & PPC Campaign Strategist @Focus Digital

Role Description

We're seeking an experienced SEO & PPC Campaign Strategist to serve as the strategic bridge between our technical execution teams and our clients. This role focuses on account management and client communication rather than hands-on campaign execution. You'll develop and translate complex SEO and PPC strategies into clear, actionable business insights while building strong client relationships and ensuring campaign success aligns with business objectives.

• Serve as the primary point of contact for assigned client accounts, building strong relationships and ensuring client satisfaction
• Conduct regular client calls and meetings to present progress, explain strategy rationale, and gather feedback
• Translate complex SEO and PPC data and strategies into clear, understandable business insights for clients
• Create and present monthly and quarterly performance reports, focusing on ROI and business impact
• Collaborate with internal strategists to develop comprehensive SEO and PPC strategies for client accounts
• Manage client expectations by setting realistic timelines and ROI projections aligned with our agency methodology
• Review campaign performance and strategies developed by our execution teams to ensure quality and alignment with client goals
• Facilitate communication between technical teams and clients to ensure smooth project delivery
• Provide strategic recommendations for campaign improvements and expansion opportunities
• Stay current with SEO and PPC best practices to provide informed strategic guidance to clients

Qualifications

• 3+ years of experience in digital marketing account management, with strong knowledge of SEO and PPC principles
• Proven track record of managing client relationships and delivering results that meet business objectives

Requirements

• Deep understanding of SEO strategy, keyword research, content planning, and technical optimization concepts
• Strong knowledge of PPC campaign strategy, audience targeting, and performance optimization
• Ability to analyze and interpret campaign data to provide strategic insights
• Understanding of integrated marketing approaches combining SEO, PPC, content, and email marketing
• Exceptional verbal and written communication skills with ability to explain complex digital marketing concepts to non-technical clients
• Strong analytical and problem-solving skills with ability to connect data to business outcomes
• Experience presenting to C-level executives and decision makers

Preferred Qualifications

• Experience working with small to medium-sized businesses across various industries
• Background in consulting or client-facing roles in digital marketing agencies
• Familiarity with marketing analytics platforms (Google Analytics, Google Data Studio, etc.)

Benefits

• Salary of $90,000 - $105,000, depending on experience, yearly bonus based on client retention
• Health, Vision, Dental Insurance
• 2 Weeks of PTO, Typical Bonus PTO Between Christmas and New Years
• 401(k) with 4% Match
• Fully Remote