[Hiring] SEO Outreach Specialist @Flexspring

Role Description

Business is booming at Flexspring. To boost our marketing outreach, we seek a talented SEO Outreach Specialist. You’ll pitch branded content to gain backlinks that support our SEO strategies. Flexspring focuses on HR data integration and data governance. You’ll pitch B-to-B software solutions.

• Own link-building strategies for target keywords.
• Pitch and place stories to secure high-quality backlinks.
• Use Claude and ChatGPT to search and pitch placement targets.
• Negotiate sponsored content buys on Human resource related blogs, software blogs, and niche industry sites.
• Work closely with our marketing team to develop branded content suitable for backlink pitches.
• Assist with FAQs for AEO (Answer Engine Optimization) for AI search visibility.
• Develop AI-workflows with human in the loop controls to increase backlink efficiency.
• Assist our marketing team by writing articles that include backlinks, most often repurposing and revising existing marketing content.
• Assist with monthly SEO reporting (analyzing backlinks using ranking metrics for target keywords).
• Reach out to websites to repair lost and broken backlinks.
• Work directly with our VP of Marketing to brainstorm new marketing and SEO ideas.

Qualifications

• College degree in Communications, Marketing, Business Management or equivalent.
• 3-5 years of experience in a relevant B-to-B marketing position.
• Experience in marketing technology or Software as a Service (SaaS) helps as our content most often explains technical solutions in human terms.
• Experience with SEO tools like Ahrefs or other SEO software.
• Experience with AI workflows for SEO (Claude and ChatGPT) preferred.
• Excellent communication skills, both written and verbal.
• Write clear, concise, and quick. We typically turn around deliverables within 48-72 hours.
• Self-aware, motivated, and coachable, with the ability to collaborate with all team members.
• Ability to laugh, have fun, and support team members.

Benefits

• Work from home with flexible hours.
• 4 weeks of paid vacation annually.
• Comprehensive health benefits package for you and your family.
• Team events and opportunities to connect with colleagues.
• Opportunity to work with cutting-edge technologies.
• Competitive base salary.

Company Description

Flexspring is an iPaaS (Integration Platform as a Service) company specializing in HR data integrations. We partner with HR teams and HR software companies to design and deliver custom integrations that connect HR, payroll, and business systems, reduce manual work, improve data accuracy, and help people's operations run more efficiently.