Role Description
A SEO Expert to own HighRadius's organic search strategy end-to-end, driving high-intent pipeline through technical SEO, proprietary content, and emerging GEO (generative engine) visibility, for one of our core product-line. This role owns organic search as a pipeline-generating channel, not just a traffic channel. She/ He will be accountable for the volume and quality of Organic Search MQLs, while also building HighRadius's authority through technical SEO excellence, original research-led content, and growing visibility across both traditional search (Google, Bing) and generative/AI search surfaces. The role requires equal comfort in the weeds of crawl logs and schema markup, and in the room with senior cross-functional stakeholders.
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Own organic search performance:
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Drive end-to-end SEO strategy to generate Assigned High Intent and Medium Intent MQLs from Organic Search, with primary accountability for the High Intent MQL roll-up target.
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Lead technical SEO:
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Diagnose and resolve crawlability, indexation, site architecture, and rendering issues, partnering closely with engineering to keep the site fully discoverable and rankable on Google and Bing.
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Drive GEO visibility growth:
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Improve visibility for top keyword queries across all HighRadius product suites within generative/AI search experiences (GEO), tracking improvement against the target month over month.
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Build proprietary content authority:
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Lead the production of proprietary, data-backed content assets (benchmarks, research, frameworks) that differentiate HighRadius and meet approved publication targets.
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Manage cross-functional stakeholders:
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Work closely with Product, Content, Web Engineering, Sales, and Marketing Analytics leaders to align on priorities, secure resourcing, and report progress against organic search KPIs.
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Own keyword and ranking strategy:
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Build and execute the roadmap to rank target pages organically on Google and Bing, balancing quick wins with sustained authority-building for competitive, high-intent terms.
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Forecast and report on pipeline impact:
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Track and report HI/MI MQL contribution from organic search against targets, surfacing risks early and recommending course corrections to leadership.
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Mentor and guide the broader SEO function:
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Bring deep subject-matter expertise to upskill the wider marketing team on technical SEO, content strategy, and search fundamentals.
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Highly knowledgeable in Digital Tools:
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High expertise in modern SEO tools like AthenaHQ, Matamo, etc.
Qualifications
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8-10 years of experience in SEO, with a strong, demonstrable track record in both strategic and technical SEO.
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Mandatory experience in B2B SaaS, with an understanding of long, multi-stakeholder buying cycles and high-intent keyword strategy.
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Deep technical SEO expertise, including site architecture, crawl budget management, indexation, structured data, and Core Web Vitals.
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Strong working knowledge of how Google (and Bing) crawling, indexing, and ranking systems work, and how to influence them.
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Proven expertise in proprietary content strategy: ideating, briefing, and shipping original research, data studies, or frameworks that earn organic visibility and links.
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Hands-on stakeholder management experience, with the ability to influence Product, Content, Website, and Sales leaders.
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Comfort owning and reporting against pipeline-linked KPIs (MQLs, GEO visibility, content output).
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Excellent communication skills, with the ability to translate technical SEO findings into business impact for senior leadership.