[Hiring] SEO Lead @PetSafe Brands

Role Description

The SEO Specialist will drive SEO efforts for the company, including onsite and off-site optimization, keyword expansion research, and content optimization and integration. This role will support our brands PetSafe, SportDOG, and Kurgo by conducting deep dives into priority growth products and categories to uncover opportunities that maximize organic search performance. This role partners closely across the organization with Digital Marketing, Digital Content Writers, Brand Marketing, Creative Services, Social Media, and PPC teams.

• Drive SEO initiatives based on measurable business impact
• Leverage AI responsibly in SEO by:
  • Using AI tools to enhance content production and technical workflows
  • Adapting SEO strategies to account for AI-powered search features and evolving SERP behaviour
• Educate cross-functional teams on SEO opportunities and best practices
• Conduct keyword research to inform content strategy and guide content teams
• Identify, review, and recommend solutions for technical SEO issues, including:
  • Hreflang implementation
  • Canonical URLs
  • XML sitemaps
  • Robots.txt
  • 301 redirects
  • Schema markup
  • Internal and external linking strategies
  • International CMS architectures and country/language URL structures
  • Title tag and metadata optimization
• Provide recommendations to optimize website content, landing pages, and paid search copy
• Lead off-page optimization initiatives, including link-building strategies
• Collect, analyse, and report on SEO performance metrics, including traffic and search rankings
• Collaborate with Social Media and PPC teams to maximize campaign performance
• Partner with digital content teams and writers to optimize content quality and discoverability
• Stay current on search engine trends, algorithm updates, ranking changes, and measurement tools
• Use analytics platforms such as BrightEdge, Conductor, Moz, Screaming Frog, and similar tools to track performance, test improvements, and continuously optimize SEO outcomes

Qualifications

• 5+ years of experience delivering SEO value within an organization, agency, or client environment
• Proven track record of SEO success demonstrated through reporting and campaign results
• Strong knowledge of Google Analytics and other SEO and performance reporting platforms
• Solid understanding of both Digital and Traditional Marketing practices
• Experience working cross-functionally to develop and execute integrated SEO strategies
• Strong presentation skills with the ability to influence and educate stakeholders
• Excellent collaboration, communication (written and verbal), and interpersonal skills
• Effective time management, prioritization, and organizational capabilities
• Ability to translate complex technical concepts into clear, actionable guidance and training materials
• Proficiency in Microsoft Office applications, including PowerPoint, Excel, and Word

Benefits

• Collaborative and creative team-oriented work environment
• Encouragement to take risks to learn and grow
• Competitive benefits package including medical, dental, vision, and 401K match
• Rich wellness program which includes an onsite health clinic and workout facility
• Opportunity to bring your dog to work