[Hiring] SEO/GEO Strategist @Thrillworks

What is the opportunity?

Search is evolving faster than ever, and we need a strategist who can lead our clients through the transition from traditional SEO to the new world of Generative Engine Optimization (GEO). You won’t just be managing keywords; you will be an architect of visibility, ensuring our clients' brands are the authoritative voices cited by AI Overviews and LLM-powered discovery engines. You will bridge the gap between technical engineering, content strategy, and executive-level business outcomes.

What will you achieve?

• GEO Framework Implementation: Within your first six months, you will develop and deploy a standardized GEO framework across our portfolio, optimizing site structures for entity clarity and semantic relevance to secure citations in AI-driven search experiences.
• Organic Growth & Quality: You will be responsible for defining and driving SEO/GEO success metrics that tie directly to traffic quality and conversions, using GA4 and Search Console to prove the business impact of your roadmaps.
• Subject Matter Leadership: You will act as the internal "source of truth" for search, mentoring junior team members and partnering with Engineering and UX to embed search-informed architecture into the very foundation of every build.

What do you need for this role?

To succeed in these challenges, you must be proficient with:

• Advanced Technical SEO: 6+ years of hands-on experience, with deep knowledge of JavaScript rendering, Core Web Vitals, and headless architectures.
• GEO & Entity Modeling: Demonstrated experience with AI Overviews, LLM discovery, and applying E-E-A-T principles to support machine understanding.
• Strategic Roadmap Management: The ability to conduct technical and competitive audits and translate them into prioritized backlogs that align with client business goals.
• Client Advisory: Excellent communication skills, with the ability to explain complex search concepts to stakeholders ranging from developers to C-suite executives.

Bonus Points:

• Experience in enterprise or regulated industries.
• Exposure to CRO (Conversion Rate Optimization) or performance marketing disciplines.
• A background in collaborating directly with product teams on large-scale migrations.
  

Who are you?

• The Confident Advisor: You are a trusted partner to your clients. You don't just deliver data; you provide clear, solution-oriented recommendations that drive their business forward.
• The Ambiguity Navigator: You thrive in the "grey area" of evolving search landscapes. When Google updates its algorithms or AI features, you are the first to proactively advise on risks and opportunities.
• The Authoritative Collaborator: You are firm when advocating for SEO best practices during engineering builds, yet you are a collaborative partner who finds ways to balance search needs with UX and design.
• The Analytical Expert: You are literate to the degree that you can discuss technical impacts comfortably with both devs and clients, ensuring no one is "meek" when it comes to site performance.

What does the hiring process look like?

1. Screening Interview. This initial discussion with HR covers your background and salary expectations, while specifically assessing your communication style and self-discipline for an environment like ours.
2. Hiring Manager Interview. This step digs into the core capabilities of the role to ensure you have the required experience, and may include specific technical questions depending on the position.
3. Skills Challenge. This is a practical assessment designed to take about one hour to demonstrate specific skills that your resume or portfolio may not fully illustrate.
4. Team & Values Interview. You will meet with potential cross-functional colleagues to assess your collaborative style and ensure you align with the team's values.
5. Background & Reference Checks. We verify employment history and performance with your provided references after a successful final interview, as well as a Criminal Background Check and Global Sanctions Check.

What do we offer?

We support our team with a robust total rewards package that prioritizes your health, future, and work-life balance starting on your very first day.

• 100% Employer-Paid Premiums. We cover the full cost of your Health and Dental premiums (Long Term Disability premiums are employee-paid).
• Comprehensive Health Benefits (Day 1). Full coverage starts immediately, including 100% Prescription Drug Coverage and Extended Healthcare, 80% Dental, Vision Care, Life Insurance, AD&D, and Critical Illness.
• Paramedical Support. We cover up to $500 per practitioner, per person (e.g., Massage, Physio, Chiro).
• Flexible Wellness. A $1,200 annual Health/Wellness Spending Account (HSA/WSA) to support your specific needs.
• Time Off. 3 weeks vacation (minimum), 5 paid sick days, and paid leave for bereavement and jury duty.
• Financial Future. Competitive pay and a Group RRSP (GRSP) with 2.5% employer matching (1-year vesting schedule).

Why join?

At Thrillworks, we are partners in digital acceleration. In essence, we work together to accelerate the journey toward a competitive advantage for our clients and ourselves by solving the right problems. Regardless of the department you belong to at Thrillworks, you will have a hand in the vision and realization of innovative ideas and high-quality outputs.

Clarity and autonomy. We want all of our employees to feel involved. That means ensuring everyone knows what we are working on and why; creating space for idea-sharing and creativity, and allowing people to make decisions without the constant need for approval. We are in hyper-growth mode and we hope you are as excited as we are about making an impact through technology with purpose.

Challenges and growth. At Thrillworks, we know our people are our biggest asset, and we do everything we can to make them feel recognized, heard and appreciated. Under the guidance of a supportive and patient manager, you will have the chance to build out your insights, gain exposure internally and externally, and grow your expertise.

With everything we do, these are our guiding values:

Teamwork: We are heading in the same direction, acting and working as ONE.

Curiosity: We are open-minded and hungry to improve.

Courage: We aren’t afraid to take chances or to admit (and learn from) mistakes.

Passion: We care about challenges, the outcomes, and our contributions to meeting them. What we do is the product of who we are and how we think. Apply now!

Thrillworks is proud to be an Equal Opportunity Employer. We do not tolerate discrimination of any kind, as we believe in Diversity & Inclusion as a way to build stronger and successful teams. Accommodation is offered to all candidates upon request.

An AI tool may be used to take notes throughout this process.

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