[Hiring] SEO/GEO Specialist @Valtech

Role Description

As a SEO/GEO Specialist, you are passionate about experience innovation and eager to push the boundaries of what’s possible. You bring +5 years of experience, a growth mindset, and a drive to make a lasting impact. The SEO/GEO Specialist is a mid-level practitioner role within Analytics, Intelligence, & Optimization. This role is responsible for leading substantial portions of SEO and GEO workstreams that improve organic visibility, search discoverability, and AI-era content presence across websites, digital platforms, and search experiences.

The role is expected to demonstrate strong judgment in search strategy, content optimization, technical SEO, performance interpretation, and AI-era discoverability while helping improve how SEO and GEO practices are applied across engagements.

You will thrive in this role if you are:

• A curious problem solver who challenges the status quo
• A collaborator who values teamwork and knowledge-sharing
• Excited by the intersection of technology, creativity, and data
• Experienced in Agile methodologies and consulting (a plus)

Role Responsibilities

• Lead SEO and GEO initiatives that improve visibility across search engines and AI-driven discovery experiences.
• Translate business, content, and performance needs into structured search optimization approaches, topic strategies, page-level recommendations, and technical priorities.
• Conduct and guide keyword, query, and topic research to identify opportunities for stronger organic visibility, deeper topical authority, and improved discoverability.
• Review websites, pages, and content for on-page SEO, internal linking, metadata, information architecture, structured content opportunities, and content quality improvements.
• Support and guide content optimization efforts by aligning page structure, copy, headings, schema opportunities, and information clarity to search intent and discoverability goals.
• Perform technical SEO reviews to identify issues related to crawlability, indexing, redirects, canonicalization, metadata, internal linking, broken links, and site structure.
• Lead GEO-oriented reviews by identifying opportunities for stronger answer readiness, citation potential, entity clarity, topical depth, and AI-surface visibility.
• Monitor organic search, visibility, and AI-era discoverability performance and synthesize notable changes, risks, and optimization opportunities.
• Partner with Data Analysts, CRO Analysts, and Measurement Analysts to ensure search and discovery efforts align with reporting, experimentation, and measurement needs.
• Conduct audits of existing content and site experiences to identify gaps, inconsistencies, and opportunities for improvement.
• Document optimization recommendations, implementation notes, assumptions, and performance findings clearly and consistently.
• Follow established governance, privacy, content, and search-quality standards in day-to-day work.

Qualifications

• Strong working knowledge of SEO, organic search, and digital discoverability principles.
• Ability to independently manage recurring SEO and GEO workstreams and deliver reliable outputs with minimal oversight.
• Strong understanding of how content, site structure, metadata, internal linking, technical site health, and content quality influence visibility.
• Working knowledge of GEO concepts, including how content may surface in AI-generated answers, summaries, and discovery experiences.
• Ability to identify optimization opportunities through search data, content analysis, technical audits, and discoverability reviews.
• Strong analytical and problem-solving skills, including the ability to identify likely causes of visibility shifts and performance changes.
• Strong understanding of search intent, keyword targeting, topic authority, content hierarchy, and page-level optimization.
• Strong attention to detail and disciplined approach to audits, optimization documentation, and search QA.
• Strong written and verbal communication skills in English, including the ability to explain search and discoverability concepts clearly to non-technical stakeholders.
• Ability to balance analytical rigor with practical business and delivery realities.
• Ability to collaborate effectively across distributed teams in the Americas and work across functions, time zones, and client contexts.

Nice to Have Qualifications

• Contentful experience
• Google Analytics certification or equivalent GA4 learning path
• Google Search Console training or equivalent SEO coursework
• Semrush, Ahrefs, BrightEdge, or other SEO platform training
• SEO, technical SEO, content optimization, or digital discoverability training
• Basic training in AI search visibility, GEO, or evolving search discovery practices

Benefits

• This is a Full time position based in Canada.
• The offered salary range is $80,000 CAD to $120,000 CAD annually, depending on experience and location.
• Comprehensive insurance plan with employer contribution up to 80% depending on the selected module.
• Dialogue via Sun Life provides virtual healthcare services.
• $500 Personal Spending Account for healthcare reimbursements, gym memberships, public transit passes, office supplies, or RRSP contributions.
• Retirement plan with 100% match on RRSP contributions through a Deferred Profit Sharing Plan (DPSP).
• Access to flexible vacation under Valtech's policy.
• Personal Technology Reimbursement of $30/month.
• Winter holidays closure and flexible scheduling throughout the year.

Application Process

Once you apply, our Talent Acquisition team will review your application. If your skills and experience align with the role, we’ll reach out for next steps. Your CV should cover key information on relevant experiences and expertise. We do not require information such as age, gender, marital status, or a headshot in your application. We review all candidates based on skills, experience, and potential.

⚠️ Beware of recruitment fraud: Only engage with official Valtech email addresses.

We are committed to inclusion and accessibility. If you need reasonable accommodations during the interview process, please either indicate it in your application or let your Talent Partner know.