[Hiring] SEO Content Specialist @Lithia & Driveway

Role Description

This role involves crafting engaging, informative, and SEO-optimized content for lithia.com, greencars.com, and dealership websites nationwide.

• Website Optimization: Develop and optimize websites for both mobile and desktop.
• SEO Strategy: Identify common search trends using industry tools and create content to boost organic visibility.
• Content Creation: Research, write, and edit SEO-focused content, including meta titles, descriptions, headlines, and image tags.
• Competitive Analysis: Monitor competitor activities and search trends to gain insights and propose innovative strategies.
• Team Collaboration: Partner with Paid Media/SEM teams, Marketing Managers, and vendor partners to align strategies and build custom content.
• Content Audits: Conduct regular audits to identify content/keyword gaps and maintain website accuracy.
• Industry Awareness: Stay updated on Lithia events, OEM product releases, and vehicle refreshes to propose relevant content.
• Mentorship: Lead and mentor Online Content Specialists, develop growth plans, and foster collaboration.
• Campaign Execution: Own strategic campaigns, initiate seasonal content, and develop efficient processes to ensure effective communication.

Qualifications

• 2–5 years of professional SEO experience, with agency experience preferred
• Strong attention to detail with a consistent focus on delivering high-quality work
• Proficient in front-end technologies including HTML, CSS, and JavaScript
• Experience with design tools such as Adobe Photoshop, InDesign, and Dreamweaver
• Solid understanding of SEO best practices, including UTM tracking and web analytics (Google Analytics)
• Experience using AI-powered SEO tools strongly preferred
• Ability to design, edit, and optimize images for web performance
• Excellent written and verbal communication skills
• Demonstrated ability to manage multiple priorities with a strong sense of urgency in a fast-paced environment
• Leadership experience mentoring teammates and presenting in team or stakeholder meetings

Benefits

• Competitive pay
• Medical, Dental and Vision Plans
• Paid Holidays & PTO
• Short and Long-Term Disability
• Paid Life Insurance
• 401(k) Retirement Plan
• Employee Stock Purchase Plan
• Lithia Learning Center
• Vehicle Purchase Discounts
• Wellness Programs