[Hiring] SEO Content Marketer @Feathery

Role Description

Feathery is growing rapidly, and we’re building out our marketing function to match. We’re looking for an experienced SEO content marketer who is also a strong B2B writer to join the team and strengthen how we reach and engage buyers across insurance and wealth management. You’ll research complex topics, develop a point of view, and create high-quality content that resonates with sophisticated financial services buyers.

SEO is a core part of the role: understanding what buyers are searching for, building content around intent, and optimizing it for sustained organic growth across search engines and LLMs. Ideally, you’ve done this in InsurTech; strong B2B fintech or regulated financial services experience is also highly relevant.

You’ll own Feathery’s SEO strategy and execution, with content as a major component—from setting priorities and shaping the strategy to writing, publishing, and measuring performance.

This is a hands-on role, and writing for financial services at Feathery means being at the forefront of how AI is transforming the industry—turning the technology we’re building and the complex workflows we’re reinventing into compelling, authoritative content.

You’ll work closely with our founders, product, and go-to-market teams to translate complex workflows—underwriting submissions, account openings, claims intake—into content that earns trust, performs in search, and contributes to pipeline.

Qualifications

• 5+ years of experience across SEO strategy, content writing, and B2B content marketing.
• B2B fintech content writing experience; InsurTech or WealthTech experience strongly preferred.
• A writing portfolio with B2B content you’ve personally written, such as blogs, whitepapers, case studies, thought leadership, and long-form articles.

Requirements

• Experience owning SEO end-to-end, from strategy and prioritization through execution and measurement, including keyword and intent research, on-page optimization, content structure, internal linking, and technical SEO.
• Strong understanding of B2B buyer journeys and how content drives organic growth and pipeline.
• Ability to explain complex, technical, or regulated subject matter clearly and credibly.
• Ability to independently take content from research and writing through optimization, publication, and performance analysis.
• Comfortable with tools like Ahrefs, Google Search Console, Screaming Frog, AI visibility and analytics platforms; data-driven in measuring performance and making decisions.
• Hands-on experience building and shipping marketing pages in Webflow.
• Experience with AI-driven SEO and answer-based search.

Benefits

• Competitive compensation and equity
• Health, dental, and vision coverage
• Unlimited PTO
• Remote in US and Downtown Toronto office location for Canadian applicants
• Office snacks and lunches
• A supportive, low-ego team that values ownership and growth
• Company offsite to connect and recharge