[Hiring] SEO Audit, Strategy and Growth Support @War Child Alliance

Role Description

War Child is looking for a: SEO Audit, Strategy and Growth Support for WarChild.net. "Drives search visibility and organic growth to expand War Child's global reach."

War Child Alliance Foundation has launched a new global website, WarChild.net, to strengthen visibility, thought leadership, advocacy, fundraising, partnership development and engagement with key audiences. The Foundation seeks specialist SEO expertise to ensure the site is discoverable, technically robust and optimised for sustainable organic growth. There is also the potential for related support in establishing Google Analytics.

What you will do

• Assess, optimise and strengthen the search engine performance of the new WarChild.net website through a comprehensive SEO review, strategy development and implementation roadmap.

Objectives

• Conduct a comprehensive SEO audit.
• Keyword research.
• Assess technical SEO performance.
• Review architecture, content structure and user journeys.
• Benchmark against comparable NGOs and humanitarian organisations.
• Identify opportunities to improve rankings and visibility, including for AI answers.
• Develop a prioritised SEO roadmap.
• Submit SEO roadmap to Google Search Console.
• Track, adapt and report on initial SEO trend of War Child's website following its set-up.
• Build internal understanding of SEO best practice with clear actionable next steps.

Scope of Work

• Technical SEO audit, content and on-page SEO review, competitor benchmarking, SEO strategy development and implementation guidance, Google Tag Manager setup and guidance.

Deliverables

• Inception Report
• Technical SEO Audit Report
• Content and On-Page SEO Review
• Benchmarking Report
• SEO Strategy and Roadmap
• SEO roadmap submission to Google Search Console
• Report on initial SEO trend of new War Child's website following its set-up, and recommendations for future adaptation
• Team Training Session on SEO
• Final Presentation and actions

Expected Outcomes

• Improved search visibility
• Prioritised recommendations
• A practical SEO strategy
• Stronger internal capability
• A framework for measuring performance

Duration

8-10 weeks from contract award.

Qualifications

• Strong SEO expertise
• AI SEO experience
• Website launch and migration experience
• Proven delivery of organic growth strategies
• Analytical skills
• Experience working with purpose-led organisations

Reporting and Management

The consultant will report to the Head of Communications, War Child Alliance Foundation.

Benefits

• Budget: Applicants should provide detailed financial proposals, daily rates, estimated effort and VAT status.
• Location: This opportunity is open to candidates Globally; professional proficiency in English is required.
• Type of Contract: Consultancy.

Why You Should Apply

• Meaningful Impact: Contribute directly to improving the lives of children and families affected by conflict through quality education and long-term, sustainable change.
• Professional Growth: Join a dynamic organisation that values learning, innovation, and professional development, with opportunities for capacity building and growth through the role and War Child’s global network.
• Global Reach: Play a key role in scaling a ground-breaking programme across multiple conflict-affected contexts worldwide.
• Collaborative & Inclusive Culture: Work alongside passionate, mission-driven colleagues in a diverse, inclusive and respectful workplace that prioritises safety, fairness and equal opportunity for all.

How to Apply

• Proposal Requirements: Technical proposal, case studies, CVs, financial proposal and two client references.
• Evaluation Criteria: Understanding of assignment (20%), methodology (25%), experience (35%), value for money (20%).
• Interested candidates submit their application by 8/10/2026.
• Please note that CVs and applications sent by email will not be considered. Applications must be submitted through the official application channel only.

Disclaimer

• Only applications received via our website are processed.
• If we appoint a suitable candidate before the given closing date, we reserve the right to remove the vacancy from our website before that date. In such a case, any responses received after that time are not processed.
• It could be that during our selection process the closing date for the vacancy is extended. If so, and you have not yet heard from us, your application will remain active.