[Hiring] SEO/ASO Manager @Life360

Role Description

The SEO and ASO Manager owns Life360's unified organic discovery strategy across traditional search (SEO), AI answer surfaces (AEO/GEO), and app stores (ASO) – while simultaneously owning the content strategy, editorial calendar, and site information architecture that powers all three.

• Manage a small team currently consisting of a Content Strategist.
• Own Life360's unified organic discovery strategy across SEO, AEO/GEO, and ASO.
• Lead the content strategy and editorial calendar for Life360.com.
• Build and maintain the site information architecture.
• Execute AEO optimization across all content surfaces (web and app).
• Monitor and grow Life360's AI citation share across various platforms.
• Lead technical SEO health.
• Optimize landing pages and FAQ content for performance.
• Drive the off-page authority strategy in partnership with PR.
• Own regional SEO localization.
• Deliver weekly, monthly, and quarterly performance reporting.

Qualifications

• 5–8 years of experience in content strategy and SEO.
• Proven AEO experience.
• Strong technical SEO foundation.
• Content strategy ownership.
• AI-native operator.
• Global SEO experience.
• Data-driven decision maker.
• Proficiency with SEO tools and ASO platforms.
• Strong cross-functional collaborator.
• Clear, confident communicator.

Requirements

• Experience managing content production workflows.
• Ability to conduct content gap analysis.
• Experience with structured data implementation.
• Ability to translate organic metrics into clear business impact narratives.

Benefits

• Medical, dental, vision, life and disability insurance plans (100% paid for employees).
• Paid parental leave.
• 401(k) plan with company matching program.
• Mental Wellness Program & Employee Assistance Program (EAP).
• Generous time off: flexible PTO, companywide holidays, summer and winter shutdowns.
• Learning & Development programs.
• Equipment, tools, and reimbursement support for a productive remote environment.
• Free Life360 Platinum Membership and Tile trackers.