[Hiring] SEO and Digital Marketing Specialist @Aristotle

Role Description

We are seeking a versatile, analytical SEO & Digital Marketing Specialist to support both Aristotle and PredictIt. This individual will own organic search, AI and LLM visibility, digital analytics, and paid media execution across the companies’ web properties and marketing channels.

The person in this role will develop and manage campaigns for two distinct audiences:

• Consumer acquisition and engagement for PredictIt
• B2B lead generation and brand visibility for Aristotle

They will be responsible for:

• Conducting comprehensive SEO audits
• Diagnosing and fixing technical SEO issues
• Building and optimizing paid campaigns across various channels
• Turning performance data into clear recommendations for marketing, content, development, product, and leadership teams

Qualifications

• 3+ years of hands-on experience across SEO, digital analytics, and paid digital marketing
• Bachelor’s degree in marketing, communications, analytics, business, or a related field, or an equivalent combination of education and professional experience
• Demonstrated technical SEO capability
• Experience conducting comprehensive SEO audits
• Strong working knowledge of SEO auditing, research, and analytics tools
• Demonstrated experience directly building and managing paid search and social campaigns
• Hands-on experience with Google Ads, Meta Ads Manager, and additional platforms
• Strong working knowledge of Google Analytics 4
• Working knowledge of Google Tag Manager and marketing pixels
• Ability to analyze performance across channels
• Intermediate or advanced proficiency in Excel or Google Sheets
• Strong writing, editing, and verbal communication skills
• Ability to manage multiple projects, brands, deadlines, budgets, and stakeholders simultaneously
• Strong attention to detail, organization, curiosity, and personal accountability
• Ability to work independently and collaboratively in a fast-paced environment

Requirements

• Conduct comprehensive technical, on-page, content, and competitive SEO audits
• Analyze crawlability, indexation, site health, and technical performance
• Conduct keyword research and organize findings into prioritized recommendations
• Complete competitive keyword and content-gap analyses
• Perform content inventories and audits
• Lead on-page SEO across titles, meta descriptions, headings, schema, and content optimization
• Develop and manage a strategy for visibility in AI-powered search
• Plan, build, launch, and optimize paid campaigns across various platforms
• Manage campaign budgets, pacing, bidding, targeting, and media allocation
• Develop and test ad creative, copy, landing pages, and audience segments
• Track and improve KPIs
• Evaluate new advertising channels and partners
• Monitor and manage campaign compliance with platform policies
• Coordinate with internal teams and outside vendors
• Own the day-to-day administration and use of Google Analytics 4
• Establish and maintain reliable measurement frameworks
• Use Google Tag Manager to implement, document, test, and troubleshoot
• Maintain consistent UTM conventions and reporting templates
• Pull, QA, analyze, and interpret data from various sources
• Build recurring dashboards and reports
• Translate data into practical recommendations
• Create, edit, and coordinate marketing copy and digital assets
• Maintain distinct brand messaging and visual identity
• Identify emerging developments in search and advertising technology
• Document recurring workflows and continuously improve standards
• Perform other marketing and communications duties as assigned

Benefits

• Competitive compensation
• Medical benefits
• Paid vacation
• 401k plan and stock options
• Casual dress code
• Non-corporate atmosphere